Building Buzz for Your Game

October 5, 2009 in Community

We see new games being made with Unity at an ever increasing rate. A lot of them get picked up by the gaming media thanks to the sprawling creativity of our users – others don’t get noticed as much as they deserve.

Unity makes game development accessible to a broad audience, but creating awesome games is not always enough in itself. Luckily, there’s lots of articles and blog posts about how to get games noticed. We have linked to some of the best in this blog post.

One important point raised in several of the articles is that building buzz and making sure your game gets noticed is something you should start doing long before your game is released. So if you’re thinking “Well before I think of spreading awareness I first need to actually make my game LOL”, well, then you’re probably mistaken.

Go on, read on!

How To Use And Abuse The Gaming Press And How The Gaming Press Wants To Use and Abuse You.
Kieron Gillen has written an excellent article on how to get your game in the gaming press – from the insider point of view of a gaming press journalist.

The secret is that we actually want to write about you. When someone has a phenomenal amount of work to do before the nineteen day clock ticks down to deadline, anyone able to present them something interesting to fill their pages saves them an amount of work. While games writers try to stay aware of what’s happening in the games scene, and will go after anything that attracts their attention, by going after the games press you hugely increase your chance for favourable coverage.

The Idiot’s Guide to Marketing Your Indie Game
Michael Rose, one of the editors at indiegames.com, has written the perhaps most straight article on how to market your indie game, with focus on how to get it featured in blogs and magazines.

Nitty gritty time it is. In this guide, I’ll be explaining exactly what it is you, the budding games developer, should be providing me, the eager games journalist, with.

Building Buzz for Indie Games
Paul Tayler has written an article on how to build buzz that discusses such things as building a following around your game, writing a good press release, doing maintenance and keeping momentum post-release, doing previews and release hype, and how to handle reviews. Some things in the article should be taken with a grain of salt, but there are a lot of good bits in there.

Marketing anything takes a lot of time and effort. Most small indies skew their efforts far too far towards production and away from marketing: this is one of the reasons why so few are a genuine commercial success, and why many high-quality games generate minimal revenue.

The Zero Budget Indie Marketing Guide
Rodain Joubert has written an article on marketing targeted at small indie teams. He writes about being visible in the indie games community, the importance of a nice presentation of your game in trailer videos and announcements, getting feedback from players, and about the importance of knowing the game media.

This guide is for anybody who has a nice game under their belt and wants to give it some more exposure. It doesn’t matter if you’re just a two-bit dev submitting simple concepts to some backwater forum. In fact, it’s probably better if you are: this article is geared towards you, and can help you make the most of something that would otherwise disappear into the murky undercity of the Internet.

Forums
An easy way to increase your exposure in the indie community is to participate in the various forums dedicated to indie game development.

Unity Forums
The Unity forums are of course the best place to discuss Unity game development specifically. The community is very friendly and helpful.

Indie Gamer Forums
The Indie Gamer Forums have forums for anything from announcements and portfolios to business, game design, and indie lifestyle. Also follow the blog.

TIGSource Forums
TIGForums have forums dedicated to GDC, TIGJams, announcements, the quirky TIGSource competitions, and more. Also follow the blog.

Don’t Forget us when You’ve Become Rich and Famous…
One last thing – for a long time, Unity became increasingly popular, largely without a marketing budget, dependent mostly on word of mouth and presence in the indie community, much like the techniques described above. Here at Unity Technologies, it always gives us a warm fuzzy feeling when people mention in announcements, press releases, interviews, or other public communications that they used Unity to make their game. Nobody is obligated to do this, it just makes us happy when people help spread awareness of Unity. In the end it also gives us even more resources (mentally and financially) to keep making Unity even better and provide top notch support.

Comments (4)

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  1. Daniel Wind

    October 29, 2009 at 5:30 pm / 

    Excellent article. Thanks for sharing

  2. Wenceslao Villanueva Jr

    October 19, 2009 at 7:55 pm / 

    Excellent article. Thanks, this was most helpful.

  3. Martin Schultz, Decane

    October 6, 2009 at 8:02 am / 

    Thanks Rune, good article!

  4. Martijn G

    October 5, 2009 at 8:17 pm / 

    Don’t forget the IRC Channel !!
    you can gets lots of fast help there !

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