Announcing Unity Cloud and our mobile ads service
Earlier this year we surveyed over twenty thousand Unity developers, and one of the key things you asked us for were online services to help ensure the success of your games. That’s exactly what we announced yesterday at Unite. In Unity’s new Seattle office, we have our largest US development team building the new Unity Cloud platform.
What is Unity Cloud? Unity Cloud is a suite of cloud services that empowers game developers to build, market and operate compelling multiplatform games without an extensive investment in cloud infrastructure. Unity Cloud is built to work with Unity from day one and is focused on the needs of our game developers, enabling them to deliver world-class, multiplatform, online gaming experiences. Our goal is to make Unity Cloud available on an a la carte basis – developers are able to use as many or as few services as they desire.
The first Unity Cloud service helps Unity developers acquire players, promote games and monetize on mobile platforms. With the Unity Cloud ads service, you can use full screen ads to cross promote your own games and exchange installs with other Unity developers for free. If you are looking to monetize your own games, you will be able to trade or sell advertisement space to other game developers. If you need to acquire more players, the service is completely transparent, enabling you to optimize exactly where to advertise your games. In short, we are working to unlock the reach of over half a billion Unity mobile game installs to create the largest game promotion network on the planet.
In the past, it’s been painful to add this type of service to your game. Our goal with all Unity Cloud services is to integrate them directly into Unity, avoiding the multiple signups and native SDK integrations that have become the bane of a mobile developers’ existence. The Unity Cloud ads service requires two lines of code in your game to get up and running, and we are continuing to streamline that further, in order to maximize your productivity.
We are working with many of the world’s largest publishers and well-known indie developers to adopt Unity Cloud for user acquisition. This represents millions of dollars of advertising revenue flowing to Unity developers, which is something that makes everyone at Unity very happy.
If you are a mobile game developer, please join the Unity Cloud beta today, and give us your thoughts on the cloud services you need to ship great games. This is just the beginning for Unity Cloud, and we have many more exciting developments in store for you. We look forward to your feedback.