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I frequent many sites to stay up-to-date on various game industry news and today a real gem of an article appeared on Gamasutra courtesy of Daniel Cook and it’s a must read for anyone working in the casual games space:

The Casual Games Manifesto

It’s a relatively brief article that offers some great insights and suggestions to help guide casual game developers to a more profitable future. Specifically he points out some issues (from the developer’s perspective) in the business model offered by most major game portals. But he doesn’t leave it at that, he goes further and offers strategies as to how developers can start taking steps to turn the developer-portal relationship into a tool that offers you, the developer, a bigger (hopefully!) piece of the revenue pie.

Go read it today, it’s worth the 20 minutes or so it will take you to cover the five page (six if you count the appendix) article.