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Games by the Numbers (2016 Q1): New mobile gaming report reveals current trends

, April 28, 2016

Unity Analytics released the second edition of the “Games by the Numbers” report, which employs data to reveal game install trends across different platforms, devices and regions.

Key highlights from this report:

  • Strong first quarter: Mobile gaming rang in the new year with a 30% increase in Q1 2016 compared with Q4 2015. One country in particular, China, represented 31% of the total installs of games made with Unity.
  • Android still ahead:  Android retained its status as the global leader in Q1 2016 representing 81% of mobile game installs while iOS maintained 17%.
  • Leading Android platforms: Kitkat (4.4) and Lollipop (5.0 and 5.1) account for 73% of all Android game installs.
  • iOS shows more consolidation: 72% of installs are on devices running iOS 9.0 (released September 2015) or later, and 90% on devices running 8.0 (released at September 2014) or later.

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To see all the insights and trends, download the full report:

DOWNLOAD FREE REPORT

Since the beginning of 2016, we saw a significant increase in mobile game installs. China was a powerhouse in the first quarter eclipsing the US in number of game installs. However, the popularity of Android and iOS devices showed significant variations by region. Among the top 10 countries in terms of total game installs, Brazil and the Republic of Korea are the countries with the highest percentage of game installs on Android, while Japan has the highest share of iOS installs.

Android continues to lead global game installs, but iOS users upgrade to the latest version more rapidly. While most iOS users are on version 9.0 (released September 2015),  the most popular Android versions are still Kitkat (4.4) and Lollipop (5.0 and 5.1).

Beyond the platforms, what does the device landscape look like? Samsung holds an overwhelming lead globally. However, China is an exception with strong local brands, led by Xiaomi. Apple customers prefer their games on iPhones compared to iPads. Even more interesting, though,  is the fact  that people appear to be holding on to older versions of their iPads — the opposite trend of iPhones.

In Q1 2016, around 220,000 Unity-made games generated 4.2 billion installs across 1.7B unique devices globally. That’s a hefty amount of data, and now we’re making the insights and trends that it reveals available to you. Enjoy!

Download Your Copy Now

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26 Comments

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  1. Like! Go! Exlusive game download here: @https://goo.gl/7tpP7d

  2. Like! Go! Exlusive game download here: https://goo.gl/7tpP7d

  3. ALASKANJACKSON (@ALASKANJACKSON)

    April 30, 2016 at 10:01 pm

    This is narrow look at gaming. Both IOS (Apple) and Android (Google) trail Microsoft as gaming companies. Probably a surprise (or not) that Microsoft is the #2 gaming company in the world based on revenue.

    https://t.co/4fAz7BNurk

  4. Great insights from the data trends!

  5. Great to see this transparency from Unity, I wish every platform shared their data like this. The trends across devices and regions are useful information

  6. Thanks for providing these Interesting insights. Games and social media are the two major reasons that people spending more time on their devices. Game developers can have a clear picture on the popular platform

  7. Would it be possible to release the raw data for Data Sciene purposes on Kaggle.com?

  8. >72% of installs are on devices running iOS 9.0 (released September 2015) or later, and 90% on devices running 8.0 (released at September 2014) or later.

    That’s 162% in total, are you sure of numbers?

    1. “Devices running 8.0 or later” includes devices running 9.0 :)

  9. The report seems to claim the data comes from Unity users/installers. Do observations and results also match with similar reports from other sources?

  10. 220,000 Unity-made games ?!?
    Holy crap, that’s some serious clogging ! And that’s only the ones with an Analytics Account… >_<

  11. The resource you are looking for has been removed, had its name changed, or is temporarily unavailable.

  12. the download link i got to mail doesnot work it writing:

    The resource you are looking for has been removed, had its name changed, or is temporarily unavailable.

  13. Looking forward to VR mobile game apps !

  14. Thanks for the analysis. China is a huge market. It is curious to notice that Chinese costumers still cling to their local brands—Their competitive prices might explain why I guess.

  15. Really good insights and shows the big picture. Thanks!

  16. Great insights! Thanks Unity! :)

  17. It’s a very helpful report, from which I learn quite a lot. Thank you

  18. Very nice insights and assessment! Mobile game is much more popular right now. Thank you so much !

  19. So now you delete comments of paying customers who voice concern and feel uncomfortable with the way you are taking things now? I didn’t write to troll or use bad language, just honest concern. Why did you delete my comment instead of adressing it straight on?

    1. We value each member of the Unity community, Oliver. No matter paying or not. =) Your concerns and comments won’t be deleted or ignored. -Leon

  20. Please don’t start with this type of icky Call-to-Action -> Squeeze Page -> Free Report marketing… it feels like you are sullying the Unity brand. :/

    1. Hi Oliver,

      Thanks for your comments. We would like to better understand our customers who are interested in our Analytics offerings so as to better address their needs. Please feel free to reach us at: analytics@unity3d.com if any questions or concerns. :)

      Thanks,
      Leon

  21. In the Unity 5. only Unity 5.2 is stable for android.new versions are Unstable in some devices(occur force close in before opening).
    I don’t want to back Unity 5.2. please fix this problem.