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The 2016 year-in-review data report on global mobile and VR gaming trend is now available! Created in partnership with SuperData Research, the report reveals strong growth momentum across the combined mobile, mobile VR and VR markets.

Developers should be excited: engagement for games only continues to grow (Americans play mobile games more often than they watch Netflix, Hulu, or YouTube!). And with a content-hungry audience comes ripe opportunity.

Key Highlights from this report include:

  • The mobile games market earned $40.6B in 2016 — the equivalent of global box office sales for the year.
  • At 30 minutes a day, mobile engagement was 19% higher in Q4 2016 than the year before. Revenue for mobile games increased 14% year over year, largely due to Android, which saw a 32% uptick in revenue.
  • Games on iOS retained almost twice as many American players on day 1 as those on Android. In the U.S., developers made 45% more on an iOS player, but in China Android players were worth eight times more.
  • Virtual Reality made $1.8B in its first commercial year, with 6.3 million devices sold.  

As consumers continue to spend more time playing on mobile devices, we may expect mobile gaming will continue to make strides towards the mainstream, giving marketers and developers an even greater opportunity to monetize this trend. To see all the insights and trends, download the full report:

DOWNLOAD NOW

And for more information, please visit Unity Analytics.

To learn more about SuperData Research, please visit: https://www.superdataresearch.com/

Report version history

November 2016, Fourth edition covers Q3 2016

July 2016, Third edition covers Q2 2016

April 2016, Second edition covers Q1 2016

Sept 2015, First edition covers April-July 2015

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  1. Prakash karkee

    March 22, 2017 at 4:11 am

    Awesome !!! Very helpful and motivative. I have been spending my time on game development over last year without earning a penny. Hopefully, trying to make realistic game to earn bread and cheese.

  2. Very thankful, this information is motivating

  3. This has got to be the most comprehensive report yet! Nice of Unity and SuperData to share this with us! This very definitely takes us developers into a new, more promising direction! Thank you so much for this!

  4. The numbers for VR are only for hardware. What about software?

  5. thanks! this motivate me to study harder than before! LOVE UNITY!!!! LOVE LOVE LOVE LOVE LOVEEEEE UNITY!!!

  6. Great post. Very learning (for me at Leasy but I hope other also thought that). Keep it up unity!

  7. Great post. Very learning (for me). Keep it up unity!

    1. Do not mind me posting almost the same comment, it was a mistake. Sorry

  8. Very insightful! Thanks for posting this!