Posts by Jon Watts

How A/B testing can help you optimize your mobile game

July 13, 20206

A/B testing takes away the guesswork from the process of improving games. In games, at any one time, countless variables have an impact o... Read more

A better way to track events in your game

July 3, 20208

Widespread best practices for analytics don’t necessarily apply to gaming. Set your live games up for success with effective event tracking.... Read more

Player-first engagement: Learnings from deltaDNA

May 15, 2020

To establish and maintain player engagement, you need to operate on both the macro and the micro levels: adhere to best practices game-wide ... Read more