The Addressable Asset System is a vital feature for many Unity users – particularly those with lots of content to manage. We’ve noticed some... Read more

Concrete Software and Nifty Games use CCD to deliver content efficiently with maximum impact With Cloud Content Delivery (CCD), we are ma... Read more

Maximize your machine learning results with these best practices GameTune optimizes your players’ gameplay experiences in real-time. Leve... Read more

Operating a live game is a delicate process, but data can guide you to the right messaging and mechanics to help your players get the most o... Read more

A/B testing takes away the guesswork from the process of improving games. In games, at any one time, countless variables have an impact o... Read more

Widespread best practices for analytics don’t necessarily apply to gaming. Set your live games up for success with effective event tracking.... Read more

To establish and maintain player engagement, you need to operate on both the macro and the micro levels: adhere to best practices game-wide ... Read more