Posts by Oscar Clark

Analytics & The Player Lifecycle

Using data to improve your game’s retention and revenue The innovations which have elevated the games industry over the last year haven’t j... Read more

May 3, 201611

Games Made For Sharing: Social Game Design

It’s a truism that even in the era of instantly accessible content, nothing quite rivals the power of word of mouth. Social media can help u... Read more

September 1, 20156

Design-Driven In App Purchases: Creating Sustainable Monetization

We are in an era on mobile where Freemium has won; but there are many out there who question whether this is a good or bad thing for the pla... Read more

June 23, 201511

A Designer’s Guide To Using Video Ads

Opting For Video Ads: Making a great game is just the start as they say.  Understanding the best way for your game to make revenue is vit... Read more

April 15, 20157

Let’s Play Together: Building Games Communities

Sharing Is Like Alchemy One of the biggest pleasures of my career has been the chance to be part of the passionate dedicated fan communit... Read more

December 29, 201412

The Players Journey

We all want to be heroes (or villains). To be the leading character in our own stories is an important aspect of playing the games we love, ... Read more

October 13, 20149

Are We Spellbound By Games – Asking Questions About Habit Forming Design

The Greatest Magic Trick Once upon a time we all thought how charming it was when games had that elusive 'addictive' quality which deligh... Read more

August 13, 20149

Magical moments: What the Everyplay acquisition means for developers

As a veteran of online, mobile and console games services I've become used to the idea of change; mostly from sitting on the sometimes uncom... Read more

July 14, 201418