Posts by Rick Armstrong

How Next Games unlocked the secret to ad success

May 19, 20164

'You can’t put ads in a battle builder,' Next Games' peers told them. 'No one’s ever done it and it will never work.' This was the general m... Read more

Best practices for rewarded video ads

April 20, 201611

A recent study, “In-Game Advertising the Right Way: Monetize, Engage, Retain” which emerged from a survey of over 2,000 mobile game develope... Read more

New study reveals the future of mobile game monetization

April 6, 201628

A new Unity report called, “In-Game Advertising the Right Way: Monetize, Engage, Retain” indicates that any preconceptions one might have ab... Read more

Ad engagement sending Futureplay’s revenue through the roof

March 14, 201610

“Our success wouldn’t have been possible without Unity’s great tools," says Jami Laes, Co-founder and CEO of Futureplay while looking back o... Read more