Monetize

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Extending new monetization controls and insights to publishers

August 24, 20209

We’re evolving our features to give game publishers more control over the revenue they generate. Effective monetization strikes a delicate balance of strategic planning and setup with automated and efficient execution. At Unity, we’ve done a lot to get the automation right wit... Read more

We’re evolving our features to give game publishers more control over the revenue they generate. Effective monetization strikes a delicate balance of strategic planning and setup with automated and efficient execution. At Unity, we’ve done a lot to get the automation right wit... Read more

A better way to track events in your game

July 3, 20208

Widespread best practices for analytics don’t necessarily apply to gaming. Set your live games up for success with effective event tracking. In order to make the most ... Read more

Player-first engagement: Learnings from deltaDNA

May 15, 2020

To establish and maintain player engagement, you need to operate on both the macro and the micro levels: adhere to best practices game-wide and tailor messages on a playe... Read more

6 Key takeaways from the Mobile Game Monetization Report

March 3, 20206

To help you grow your game, we wanted to analyze our internal data to find trends and insights that can guide you when including ads in your game design. Read on to disco... Read more

Understanding Lifetime Value and using it to grow your game

January 13, 202010

The secret to creating a successful mobile games business is to have players that come back to your game day after day. The way to do that i... Read more

7 steps to grow your game with paid user acquisition

January 8, 20203

After countless hours of development and iteration, you finally launched your mobile game in various app stores. But this is just the beginn... Read more

Elevating inventory quality: app-ads.txt and Open Measurement

September 6, 20198

As programmatic continues to evolve into the dominant method of buying digital ads, the landscape has grown to be more complex with a seemin... Read more

Creative professionals are struggling to implement augmented reality

June 18, 201914

Unity is closing the gap by making AR easy to integrate with web and app experiences, and by eliminating technical and cost barriers. Eac... Read more

Add features powered by Unity to native mobile apps

June 17, 201932

Unity 2019.3 will add support for using Unity as a library controlled by native Android/Java and iOS/Objective C apps so you can easily inse... Read more

Unity ranks top of the charts in the Singular 2019 ROI Index

February 27, 20198

The Singular 2019 ROI Index is in, and Unity ranks as a top-performing ad network for mobile marketers on iOS and Android globally. Let’s ta... Read more

Building large scale cloud infrastructure using shared components

February 6, 20194

As Unity Ads engineering team, we got invited to the DEVOPS 2018 conference in Helsinki in December 2018, to present how we have approached ... Read more

New year, new Ad formats

January 24, 20193

In October, we released our most comprehensive monetization solution to date, Monetization SDK 3.0. It’s the first SDK we’ve released that g... Read more

Unity’s Operate Dashboard: How to measure, monitor and optimize your free-to-play game for success

October 12, 20185

As a game developer, your ultimate goal is to create an innovative, engaging, and fun experience for your players. This process requires not... Read more