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Elevating inventory quality: app-ads.txt and Open Measurement

September 6, 20198

As programmatic continues to evolve into the dominant method of buying digital ads, the landscape has grown to be more complex with a seemingly endless cast of publishers and intermediaries. Agencies and advertisers struggle to gain share of attention with their target audience i... Read more

As programmatic continues to evolve into the dominant method of buying digital ads, the landscape has grown to be more complex with a seemingly endless cast of publishers and intermediaries. Agencies and advertisers struggle to gain share of attention with their target audience i... Read more

Creative professionals are struggling to implement augmented reality

June 18, 201914

Unity is closing the gap by making AR easy to integrate with web and app experiences, and by eliminating technical and cost barriers. Each year, the brightest minds in... Read more

Add features powered by Unity to native mobile apps

June 17, 201932

Unity 2019.3 will add support for using Unity as a library controlled by native Android/Java and iOS/Objective C apps so you can easily insert AR and other Unity features... Read more

Unity ranks top of the charts in the Singular 2019 ROI Index

February 27, 20198

The Singular 2019 ROI Index is in, and Unity ranks as a top-performing ad network for mobile marketers on iOS and Android globally. Let’s take a look at the report highli... Read more

Building large scale cloud infrastructure using shared components

February 6, 20194

As Unity Ads engineering team, we got invited to the DEVOPS 2018 conference in Helsinki in December 2018, to present how we have approached ... Read more

New year, new Ad formats

January 24, 20193

In October, we released our most comprehensive monetization solution to date, Monetization SDK 3.0. It’s the first SDK we’ve released that g... Read more

Unity’s Operate Dashboard: How to measure, monitor and optimize your free-to-play game for success

October 12, 20185

As a game developer, your ultimate goal is to create an innovative, engaging, and fun experience for your players. This process requires not... Read more

Unity releases Google advertising for developers

+1 August 7, 201815

Everyone loves something new. New ad formats, new advertisers, and new content means more options to create something unique and engaging. W... Read more

3 Ways to make more money with Unity IAP Promo.

March 18, 20181

Take your monetization to the next level by promoting in-app purchases (IAPs) throughout the player lifecycle. New from Unity, IAP Promo ... Read more

Interactive VR ad achieves higher emotional response than traditional formats

December 13, 2017

Advertisers, at their core, are storytellers. And VR is the most powerful storytelling medium ever created. Users can be transported into an... Read more

VR Advertising: Experience Lionsgate’s JIGSAW in VR with a “Virtual Room” Ad

October 20, 20173

It’s finally here! In July, Unity announced our partnership with Lionsgate to create a first-of-its-kind, immersive virtual reality advertis... Read more

What this cool cat can teach you about mobile free-to-play games

August 15, 201730

The Unity R&D Content team’s latest demo is a complete free-to-play (F2P) mobile game, which makes full use of more Unity features, like... Read more

Zynga & Unity: Exclusive Rewarded Advertising

August 2, 20173

Don’t go chasin’ waterfalls - the future of in-app advertising is with Unified Auction. Zynga goes exclusive with Unity We’re thrilled to ... Read more