As programmatic continues to evolve into the dominant method of buying digital ads, the landscape has grown to be more complex with a seemin... Read more
Player-first engagement: Learnings from deltaDNA
To establish and maintain player engagement, you need to operate on both the macro and the micro levels: adhere to best practices game-wide and tailor messages on a player-by-player basis. The right engagement is what sets games up for long-term success. Without using intellige... Read more
To establish and maintain player engagement, you need to operate on both the macro and the micro levels: adhere to best practices game-wide and tailor messages on a player-by-player basis. The right engagement is what sets games up for long-term success. Without using intellige... Read more
6 Key takeaways from the Mobile Game Monetization Report
To help you grow your game, we wanted to analyze our internal data to find trends and insights that can guide you when including ads in your game design. Read on to disco... Read more
Understanding Lifetime Value and using it to grow your game
The secret to creating a successful mobile games business is to have players that come back to your game day after day. The way to do that is by focusing on the one metri... Read more
7 steps to grow your game with paid user acquisition
After countless hours of development and iteration, you finally launched your mobile game in various app stores. But this is just the beginning. How will you maintain the... Read more
Unity 2019.3 will add support for using Unity as a library controlled by native Android/Java and iOS/Objective C apps so you can easily inse... Read more
In October, we released our most comprehensive monetization solution to date, Monetization SDK 3.0. It’s the first SDK we’ve released that g... Read more
