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Unity’s Operate Dashboard: How to measure, monitor and optimize your free-to-play game for success

October 12, 20182

As a game developer, your ultimate goal is to create an innovative, engaging, and fun experience for your players. This process requires not only a great deal of creativity and passion but also a lot of sweat and tears, not to mention all those long working days. After all that t... Read more

As a game developer, your ultimate goal is to create an innovative, engaging, and fun experience for your players. This process requires not only a great deal of creativity and passion but also a lot of sweat and tears, not to mention all those long working days. After all that t... Read more

Unity releases Google advertising for developers

+1 August 7, 201815

Everyone loves something new. New ad formats, new advertisers, and new content means more options to create something unique and engaging. We’re excited to share with you... Read more

3 Ways to make more money with Unity IAP Promo.

March 18, 20181

Take your monetization to the next level by promoting in-app purchases (IAPs) throughout the player lifecycle. New from Unity, IAP Promo gives you this functionality f... Read more

Interactive VR ad achieves higher emotional response than traditional formats

December 13, 2017

Advertisers, at their core, are storytellers. And VR is the most powerful storytelling medium ever created. Users can be transported into an entire world imagined by the ... Read more

VR Advertising: Experience Lionsgate’s JIGSAW in VR with a “Virtual Room” Ad

It’s finally here! In July, Unity announced our partnership with Lionsgate to create a first-of-its-kind, immersive virtual reality advertis... Read more

October 20, 20173

What this cool cat can teach you about mobile free-to-play games

The Unity R&D Content team’s latest demo is a complete free-to-play (F2P) mobile game, which makes full use of more Unity features, like... Read more

August 15, 201730

Zynga & Unity: Exclusive Rewarded Advertising

Don’t go chasin’ waterfalls - the future of in-app advertising is with Unified Auction. Zynga goes exclusive with Unity We’re thrilled to ... Read more

August 2, 20173

Unity’s future of VR ads and how Cinemachine and Timeline will change storytelling as we know it

Introducing Unity to a whole new audience We recently had a fantastic showing at the VR in the Sky event in New York City. Part of VR Soc... Read more

July 22, 20172

Hackers, InterWebz, and Fish Tacos

In the harsh chill of a San Diego February... Well, it was a little drizzly and we couldn't wear shorts (most of the time). Anyway... 1... Read more

February 22, 20174

Just in time for the holidays – How to get the most out of currency sales

Rewarded video ads can be an effective way to generate revenue for your mobile game. In fact, if you design ad implementations well and offe... Read more

December 7, 20164

From game hobbyist to thriving mobile game studio

Majid Khosravi had been a gamer his whole adult life. Developing software was just something he did for a living. That is, until he began to... Read more

October 25, 201611

Unity Ads Platform Update: Integration Tutorials

Hi all! The Unity Ads team has been hard at work on the next release of our platform, and it’s now and available for use! Download now in ... Read more

August 22, 20169

How Game Hive keeps on buzzing – and experiences real success

Game Hive has been pioneering the new era of mobile gaming since 2008. Starting with just two co-founders, Game Hive has now grown into a th... Read more

July 12, 201611