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Remote Settings upgraded to support Segments

September 15, 20179

Since our beta launch in June, Remote Settings has been very popular among our developers. The tool has been used in many different creative ways and applied to various platforms Unity supports. From updating with festive scenes to sending promotional offers, from mobile games to... Read more

Since our beta launch in June, Remote Settings has been very popular among our developers. The tool has been used in many different creative ways and applied to various platforms Unity supports. From updating with festive scenes to sending promotional offers, from mobile games to... Read more

What this cool cat can teach you about mobile free-to-play games

August 15, 201730

The Unity R&D Content team’s latest demo is a complete free-to-play (F2P) mobile game, which makes full use of more Unity features, like Unity Ads and Analytics, than... Read more

Standard Events Explained: Part 2 – Application and Progression

August 9, 20174

So far in this series, I've introduced the concept of Standard Events and waded into the pool to describe the Onboarding group of events. This time, we're diving deeper, ... Read more

Zynga & Unity: Exclusive Rewarded Advertising

August 2, 20173

Don’t go chasin’ waterfalls - the future of in-app advertising is with Unified Auction. Zynga goes exclusive with Unity We’re thrilled to announce that we’ve partnered ... Read more

Unity’s future of VR ads and how Cinemachine and Timeline will change storytelling as we know it

July 22, 20172

Introducing Unity to a whole new audience We recently had a fantastic showing at the VR in the Sky event in New York City. Part of VR Soc... Read more

Standard Events Explained: Part 1 – Onboarding

June 9, 20174

In my last post, I wrote about our new Standard Events package, which we've designed to make deep analysis of your game insanely simple. Now... Read more

Introducing Remote Settings: Update your game in an instant

June 2, 201740

Running a game as a live service means you can adapt your game to your players’ needs, keep your game fresh and make the experience more enj... Read more

Introducing Standard Events

May 12, 20179

"What custom events should I implement?" is a question we get asked a lot at Unity Analytics. Believe it or not, asking this doesn't mark yo... Read more

Hackers, InterWebz, and Fish Tacos

February 22, 20174

In the harsh chill of a San Diego February... Well, it was a little drizzly and we couldn't wear shorts (most of the time). Anyway... 1... Read more

Can’t Stop, Won’t Stop: The 2016 Mobile Games Market Report

February 1, 201710

The 2016 year-in-review data report on global mobile and VR gaming trend is now available! Created in partnership with SuperData Research, t... Read more

How Mindstorm answers the million-dollar question about players

January 24, 2017

The Games-as-a-Service model offers a way to keep your mobile games fresh because you can continually release launch campaigns, IAP sales, g... Read more

Games By The Numbers Q3 2016: Overview of the Mobile Games Landscape

November 16, 20169

At-A-Glance: Android and iOS players have nearly the same average number of sessions per day (2.4 vs. 2.38) Android players spent 26... Read more

From game hobbyist to thriving mobile game studio

October 25, 201611

Majid Khosravi had been a gamer his whole adult life. Developing software was just something he did for a living. That is, until he began to... Read more