Unity Web Player installs fueled by gaming site Kongregate
Of the over 220 million users who’ve installed Unity Web Player since the plug-in launched in 2005, many accessed it through Kongregate.
Going into the numbers, we found that 53% of new visitors to Kongregate already have the plug-in installed, and an astonishing 93% of the site’s returning visitors have it.
This is remarkable for two reasons: first, the fact that over half of gamers new to Kongregate already have the plugin is pretty impressive in and of itself. Second, it means that 40% of Kongregate’s 15 million unique monthly visitors end up installing the Unity Web Player after visiting the site.
Those numbers are even more striking when you consider that there are currently only 3,293 Unity titles on Kongregate, or about 5% of the site’s total games. But gamers seek them out. For example, the most popular of Unity games on Kongregate, CS Portable, has clocked 18,255,202 plays as of now.
In short, Unity games are in very high demand on Kongregate and users are more than happy to download the Web Player to access them.
You can contact Kongregate at firstname.lastname@example.org if you’re interested in uploading games to their site. iOS or Android developer? Kongregate also publishes mobile games for its massive audience of core gamers. More information for mobile developers is available here.
Cumulative Web Player Installs (Millions)