As programmatic continues to evolve into the dominant method of buying digital ads, the landscape has grown to be more complex with a seemin... 阅读更多
Player-first engagement: Learnings from deltaDNA
To establish and maintain player engagement, you need to operate on both the macro and the micro levels: adhere to best practices game-wide and tailor messages on a player-by-player basis. The right engagement is what sets games up for long-term success. Without using intellige... 阅读更多
To establish and maintain player engagement, you need to operate on both the macro and the micro levels: adhere to best practices game-wide and tailor messages on a player-by-player basis. The right engagement is what sets games up for long-term success. Without using intellige... 阅读更多
6 Key takeaways from the Mobile Game Monetization Report
To help you grow your game, we wanted to analyze our internal data to find trends and insights that can guide you when including ads in your game design. Read on to disco... 阅读更多
Understanding Lifetime Value and using it to grow your game
The secret to creating a successful mobile games business is to have players that come back to your game day after day. The way to do that is by focusing on the one metri... 阅读更多
7 steps to grow your game with paid user acquisition
After countless hours of development and iteration, you finally launched your mobile game in various app stores. But this is just the beginning. How will you maintain the... 阅读更多
