What I have to say in all this iap and freemium talk is having played Angry Birds 2, some type of role playing dragon game in the windows store, the sonic the hedgehog infinite runner game, and Looney Tunes Dash is that the IAP is used for people that seem to want to pay to avoid playing the game and so IAP for those games seems inappropriate. Sure they make money from it but it must seem a little sad they are paying to avoid playing the game because what does that say about the game? That said Sonic the Hedgehog and Looney Tunes IR games are the only ones I play occasionally and I make it a point not to buy IAP. I also make it a point to not do unsolicited FB sharing of my game results however if asked I would recommend those games. As far as my own aspirations I am a hobbyist so my only goal is fun hobby and if I get lucky good but I still like seeing moderation models.