“Our success wouldn’t have been possible without Unity’s great tools,» says Jami Laes, Co-founder and CEO of Futureplay while looking back on the amazing accomplishments of the past year.
Farm Away!, the break-out idle-play mobile game sensation, went from concept to launch in just 5 months using Unity, and it was downloaded one million times in just the three months after its release in November 2015.
Part of that success lies in an attempt to make sure their players wouldn’t get tired of their preferred monetization strategy, video ads shown during gameplay, which reward players for engaging. To do so, they set a cap limit for how many rewarded video ads a player could choose to watch. Much to their surprise, however, they got numerous requests from players who wanted to view the ads so they could reap more game rewards. “We’ve had to adjust these cap limits a bit to appease consumer demand,” noted Laes.
The advertisements, which were implemented using Unity Ads, were designed to be an integral part of the game. For example, players can choose to start a video ad by clicking a rain cloud or the sun, which helps them harvest their crops and double their profits.
And this monetization strategy is paying off in a big way. Futureplay is seeing an 80% daily ad conversion rate and a $0.15 average revenue per player per day in the US market.