Entradas de Jon Watts

How A/B testing can help you optimize your mobile game

julio 13, 20206

A/B testing takes away the guesswork from the process of improving games. In games, at any one time, countless variables have an impact o... Leer más

A better way to track events in your game

julio 3, 20208

Widespread best practices for analytics don’t necessarily apply to gaming. Set your live games up for success with effective event tracking.... Leer más

Player-first engagement: Learnings from deltaDNA

mayo 15, 2020

To establish and maintain player engagement, you need to operate on both the macro and the micro levels: adhere to best practices game-wide ... Leer más