A/B testing takes away the guesswork from the process of improving games. In games, at any one time, countless variables have an impact o... Leer más

Widespread best practices for analytics don’t necessarily apply to gaming. Set your live games up for success with effective event tracking.... Leer más

To establish and maintain player engagement, you need to operate on both the macro and the micro levels: adhere to best practices game-wide ... Leer más