Entradas de Oscar Clark

Analytics & The Player Lifecycle

mayo 3, 201611

Using data to improve your game’s retention and revenue The innovations which have elevated the games industry over the last year haven’t j... Leer más

Games Made For Sharing: Social Game Design

septiembre 1, 20156

It’s a truism that even in the era of instantly accessible content, nothing quite rivals the power of word of mouth. Social media can help u... Leer más

Design-Driven In App Purchases: Creating Sustainable Monetization

junio 23, 201511

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A Designer’s Guide To Using Video Ads

abril 15, 20157

Opting For Video Ads: Making a great game is just the start as they say.  Understanding the best way for your game to make revenue is vit... Leer más

Let’s Play Together: Building Games Communities

diciembre 29, 201412

Sharing Is Like Alchemy One of the biggest pleasures of my career has been the chance to be part of the passionate dedicated fan communit... Leer más

The Players Journey

octubre 13, 20149

We all want to be heroes (or villains). To be the leading character in our own stories is an important aspect of playing the games we love, ... Leer más

Are We Spellbound By Games – Asking Questions About Habit Forming Design

agosto 13, 20149

The Greatest Magic Trick Once upon a time we all thought how charming it was when games had that elusive 'addictive' quality which deligh... Leer más

Magical moments: What the Everyplay acquisition means for developers

julio 14, 201418

As a veteran of online, mobile and console games services I've become used to the idea of change; mostly from sitting on the sometimes uncom... Leer más