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Extending new monetization controls and insights to publishers

agosto 24, 20208

We’re evolving our features to give game publishers more control over the revenue they generate. Effective monetization strikes a delicate balance of strategic planning and setup with automated and efficient execution. At Unity, we’ve done a lot to get the automation right wit... Leer más

We’re evolving our features to give game publishers more control over the revenue they generate. Effective monetization strikes a delicate balance of strategic planning and setup with automated and efficient execution. At Unity, we’ve done a lot to get the automation right wit... Leer más

A better way to track events in your game

julio 3, 20208

Widespread best practices for analytics don’t necessarily apply to gaming. Set your live games up for success with effective event tracking. In order to make the most ... Leer más

Player-first engagement: Learnings from deltaDNA

mayo 15, 2020

To establish and maintain player engagement, you need to operate on both the macro and the micro levels: adhere to best practices game-wide and tailor messages on a playe... Leer más

6 Key takeaways from the Mobile Game Monetization Report

marzo 3, 20206

To help you grow your game, we wanted to analyze our internal data to find trends and insights that can guide you when including ads in your game design. Read on to disco... Leer más

Understanding Lifetime Value and using it to grow your game

enero 13, 202010

The secret to creating a successful mobile games business is to have players that come back to your game day after day. The way to do that i... Leer más

7 steps to grow your game with paid user acquisition

enero 8, 20203

After countless hours of development and iteration, you finally launched your mobile game in various app stores. But this is just the beginn... Leer más

Elevating inventory quality: app-ads.txt and Open Measurement

septiembre 6, 20198

As programmatic continues to evolve into the dominant method of buying digital ads, the landscape has grown to be more complex with a seemin... Leer más

Creative professionals are struggling to implement augmented reality

junio 18, 201914

Unity is closing the gap by making AR easy to integrate with web and app experiences, and by eliminating technical and cost barriers. Eac... Leer más

Add features powered by Unity to native mobile apps

junio 17, 201932

Unity 2019.3 will add support for using Unity as a library controlled by native Android/Java and iOS/Objective C apps so you can easily inse... Leer más

Unity ranks top of the charts in the Singular 2019 ROI Index

febrero 27, 20198

The Singular 2019 ROI Index is in, and Unity ranks as a top-performing ad network for mobile marketers on iOS and Android globally. Let’s ta... Leer más

Building large scale cloud infrastructure using shared components

febrero 6, 20194

As Unity Ads engineering team, we got invited to the DEVOPS 2018 conference in Helsinki in December 2018, to present how we have approached ... Leer más

New year, new Ad formats

enero 24, 20193

In October, we released our most comprehensive monetization solution to date, Monetization SDK 3.0. It’s the first SDK we’ve released that g... Leer más

Unity’s Operate Dashboard: How to measure, monitor and optimize your free-to-play game for success

octubre 12, 20185

As a game developer, your ultimate goal is to create an innovative, engaging, and fun experience for your players. This process requires not... Leer más