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Interactive VR ad achieves higher emotional response than traditional formats

diciembre 13, 2017

Advertisers, at their core, are storytellers. And VR is the most powerful storytelling medium ever created. Users can be transported into an entire world imagined by the brand and, based on their actions, the story changes and evolves, creating an even deeper connection. If on... Leer más

Advertisers, at their core, are storytellers. And VR is the most powerful storytelling medium ever created. Users can be transported into an entire world imagined by the brand and, based on their actions, the story changes and evolves, creating an even deeper connection. If on... Leer más

VR Advertising: Experience Lionsgate’s JIGSAW in VR with a “Virtual Room” Ad

octubre 20, 20173

It’s finally here! In July, Unity announced our partnership with Lionsgate to create a first-of-its-kind, immersive virtual reality advertisement. And now, leading up to ... Leer más

What this cool cat can teach you about mobile free-to-play games

agosto 15, 201730

The Unity R&D Content team’s latest demo is a complete free-to-play (F2P) mobile game, which makes full use of more Unity features, like Unity Ads and Analytics, than... Leer más

Zynga & Unity: Exclusive Rewarded Advertising

agosto 2, 20173

Don’t go chasin’ waterfalls - the future of in-app advertising is with Unified Auction. Zynga goes exclusive with Unity We’re thrilled to announce that we’ve partnered ... Leer más

Unity’s future of VR ads and how Cinemachine and Timeline will change storytelling as we know it

Introducing Unity to a whole new audience We recently had a fantastic showing at the VR in the Sky event in New York City. Part of VR Soc... Leer más

julio 22, 20172

Hackers, InterWebz, and Fish Tacos

In the harsh chill of a San Diego February... Well, it was a little drizzly and we couldn't wear shorts (most of the time). Anyway... 1... Leer más

febrero 22, 20174

Just in time for the holidays – How to get the most out of currency sales

Rewarded video ads can be an effective way to generate revenue for your mobile game. In fact, if you design ad implementations well and offe... Leer más

diciembre 7, 20164

From game hobbyist to thriving mobile game studio

Majid Khosravi had been a gamer his whole adult life. Developing software was just something he did for a living. That is, until he began to... Leer más

octubre 25, 201611

Unity Ads Platform Update: Integration Tutorials

Hi all! The Unity Ads team has been hard at work on the next release of our platform, and it’s now and available for use! Download now in ... Leer más

agosto 22, 20169

How Game Hive keeps on buzzing – and experiences real success

Game Hive has been pioneering the new era of mobile gaming since 2008. Starting with just two co-founders, Game Hive has now grown into a th... Leer más

julio 12, 201611

How Next Games unlocked the secret to ad success

'You can’t put ads in a battle builder,' Next Games' peers told them. 'No one’s ever done it and it will never work.' This was the general m... Leer más

mayo 19, 20164

Best practices for rewarded video ads

A recent study, “In-Game Advertising the Right Way: Monetize, Engage, Retain” which emerged from a survey of over 2,000 mobile game develope... Leer más

abril 20, 201611

New study reveals the future of mobile game monetization

A new Unity report called, “In-Game Advertising the Right Way: Monetize, Engage, Retain” indicates that any preconceptions one might have ab... Leer más

abril 6, 201628