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Elevating inventory quality: app-ads.txt and Open Measurement

septiembre 6, 20198

As programmatic continues to evolve into the dominant method of buying digital ads, the landscape has grown to be more complex with a seemingly endless cast of publishers and intermediaries. Agencies and advertisers struggle to gain share of attention with their target audience i... Leer más

As programmatic continues to evolve into the dominant method of buying digital ads, the landscape has grown to be more complex with a seemingly endless cast of publishers and intermediaries. Agencies and advertisers struggle to gain share of attention with their target audience i... Leer más

Creative professionals are struggling to implement augmented reality

junio 18, 201914

Unity is closing the gap by making AR easy to integrate with web and app experiences, and by eliminating technical and cost barriers. Each year, the brightest minds in... Leer más

Add features powered by Unity to native mobile apps

junio 17, 201932

Unity 2019.3 will add support for using Unity as a library controlled by native Android/Java and iOS/Objective C apps so you can easily insert AR and other Unity features... Leer más

Unity ranks top of the charts in the Singular 2019 ROI Index

febrero 27, 20198

The Singular 2019 ROI Index is in, and Unity ranks as a top-performing ad network for mobile marketers on iOS and Android globally. Let’s take a look at the report highli... Leer más

Building large scale cloud infrastructure using shared components

As Unity Ads engineering team, we got invited to the DEVOPS 2018 conference in Helsinki in December 2018, to present how we have approached ... Leer más

febrero 6, 20194

New year, new Ad formats

In October, we released our most comprehensive monetization solution to date, Monetization SDK 3.0. It’s the first SDK we’ve released that g... Leer más

enero 24, 20193

Unity’s Operate Dashboard: How to measure, monitor and optimize your free-to-play game for success

As a game developer, your ultimate goal is to create an innovative, engaging, and fun experience for your players. This process requires not... Leer más

octubre 12, 20185

Unity releases Google advertising for developers

Everyone loves something new. New ad formats, new advertisers, and new content means more options to create something unique and engaging. W... Leer más

+1 agosto 7, 201815

3 Ways to make more money with Unity IAP Promo.

Take your monetization to the next level by promoting in-app purchases (IAPs) throughout the player lifecycle. New from Unity, IAP Promo ... Leer más

marzo 18, 20181

Interactive VR ad achieves higher emotional response than traditional formats

Advertisers, at their core, are storytellers. And VR is the most powerful storytelling medium ever created. Users can be transported into an... Leer más

diciembre 13, 2017

VR Advertising: Experience Lionsgate’s JIGSAW in VR with a “Virtual Room” Ad

It’s finally here! In July, Unity announced our partnership with Lionsgate to create a first-of-its-kind, immersive virtual reality advertis... Leer más

octubre 20, 20173

What this cool cat can teach you about mobile free-to-play games

The Unity R&D Content team’s latest demo is a complete free-to-play (F2P) mobile game, which makes full use of more Unity features, like... Leer más

agosto 15, 201730

Zynga & Unity: Exclusive Rewarded Advertising

Don’t go chasin’ waterfalls - the future of in-app advertising is with Unified Auction. Zynga goes exclusive with Unity We’re thrilled to ... Leer más

agosto 2, 20173