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“Our success wouldn’t have been possible without Unity’s great tools,” says Jami Laes, Co-founder and CEO of Futureplay while looking back on the amazing accomplishments of the past year.

Farm Away!, the break-out idle-play mobile game sensation, went from concept to launch in just 5 months using Unity, and it was downloaded one million times in just the three months after its release in November 2015.

Part of that success lies in an attempt to make sure their players wouldn’t get tired of their preferred monetization strategy, video ads shown during gameplay, which reward players for engaging. To do so, they set a cap limit for how many rewarded video ads a player could choose to watch. Much to their surprise, however, they got numerous requests from players who wanted to view the ads so they could reap more game rewards. “We’ve had to adjust these cap limits a bit to appease consumer demand,” noted Laes.

The advertisements, which were implemented using Unity Ads, were designed to be an integral part of the game. For example, players can choose to start a video ad by clicking a rain cloud or the sun, which helps them harvest their crops and double their profits.

And this monetization strategy is paying off in a big way. Futureplay is seeing an 80% daily ad conversion rate and a $0.15 average revenue per player per day in the US market.

Read the full Futureplay story

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  1. But how much are they spending in user acquisition and how much is the average cost per user and retention and all that?

    “80% daily ad conversion rate and a $0.15 average revenue per player per day in the US market.”

    Those are nice numbers but taken out of the whole context. You can make 100 millions per day but if you spend 200 millions per day, you’re at loss.

    “Much to their surprise, however, they got numerous requests from players who wanted to view the ads so they could reap more game rewards. “We’ve had to adjust these cap limits a bit to appease consumer demand,” noted Laes.”

    They seem ok to turn their Hay Day into QVC.

  2. Still not seeing that much revenue. Was thinking about going to another ad service, but I came across another success story with Unity Ads. I was thinking it might between Crossey Roads and this, they use rewarded ads. I notice I got about 64 add starts in 7 days with 34 completes, but didn’t see no revenue. I told some of my coworkers if they get an ad and if they like it to download it. After that I made $7.00. I am thinking about doing rewarded ads on my next game which is a free runner game and see what happens. Don’t get me wrong am not trying to make 2M in revenue, but want to see some traffic at least.

    My “The Walking Math Game” that I made $7.00 on I only have it show an ad when they hit the play button again when they get to the score screen.

    https://play.google.com/store/apps/details?id=com.walkingmathgame

    1. Stephen Allen

      3月 23, 2016 8:36 am

      Michael, 64 starts in 7 days? Its not Unity Ads, its your game.
      You need to get a lot more players than that to see a proper income.
      ONE day for my games for example:
      Game sessions: 78729
      Videos started (started): 94749
      Videos completed (views): 46910

  3. YA-HAAAAAA

  4. Tang you

  5. Stephen Allen

    3月 14, 2016 11:26 pm

    @CHRISTOPHER
    – For the first few weeks me too, but now Unity Ads has surpassed all the other Ads companies i’ve used. ;)
    It feels like the longer i’m with them the more i’m getting.
    I’m not quite getting 3M yet lol but i get enough to cover the costs of running all my multiplayer games, servers, hosting, licences, etc etc
    eCPM $ 1.49 – Fill Rate 92.26 %
    Example of 1 days stats –
    Game sessions: 51382
    Videos started (started): 62236
    Videos completed (views): 31051
    http://www.stephenallengames.co.uk

  6. Stephen Allen

    3月 14, 2016 8:14 pm

    Is conversion rate the same as fill rate?
    Because i’ve been getting “Fill Rate 92.26 %”
    Wheres my blog post lol

    http://www.stephenallengames.co.uk

    1. No I think fill rate is how much ads are being supplied by your request, and conversion rate how many people actually clicked on them. Someone correct me if I’m wrong.

      1. Stephen Allen

        3月 14, 2016 8:34 pm

        Sounds right, but there is no conversion rate data on the Unity Ads portal, just Fill Rate and eCPM.
        Unless you have to manually work it out, by using the Videos started and Videos completed number counts, in which case mines only around 60%, if thats the case, well done, you win this round FUTUREPLAY ! :D

        1. Most everyone I’ve spoken to that uses Unity Ads are getting awful fill rates and eCPM. Love how these posts say these guys making 3M due to Unity Ads, but everyone I speak to that uses it says it is pennies and no fill.