AR & VR Branded Content: Uncover new ways to connect with your audience
We recently hosted a webinar showcasing why and how brands are using technologies such as AR and VR as a crucial part of their traditional marketing campaigns and how, with Unity, they’re able to bring their brands to life. Read on for the highlights.
How do you grab your audience? Today, immersive experiences may be key to impactful marketing campaigns. Leading brands, such as Jaguar and Wayfair, are already incorporating immersive technologies into their marketing to create gorgeous, compelling, bleeding-edge experiences that reach and captivate their target audience with very effective results.
- Educates brands on how to use augmented reality (AR) and virtual reality (VR) to connect with your audience in a way that activates their emotions and creates positive brand association
- Showcases state-of-the-art examples of how leading brands are incorporating this immersive tech into their marketing campaigns
- Demonstrates what is possible with Unity’s bleeding-edge tools and real-time rendering capabilities
This Unity webinar was hosted by Tony Parisi, Global Head of AR/VR Ad Innovation, and Carl Callewaert, Global Director of Evangelism, and moderated by Brittany Edmond, Senior Product Marketing Manager for AR/VR and Creative.
Create. Reach. Captivate.
A recent survey shows that the majority of marketers fail to connect with people in ways that activate their emotions and ignite positive influence.
Clearly, the consumer landscape is changing, and brands are recognizing that they need to have a two-way relationship with their consumers.
The Havas brand survey of 1,500 global brands and more than 300,000 consumers established that consumers:
- Want to know who the brand is, what it stands for, and what the brand story is – and they want to be part of that story.
- Say they expect more from brands than just products.
- Want their brands to make a positive difference in the world and want a meaningful relationship with them.
However, consumers also feel that most content (58%) that brands put out into the world is not meaningful. It’s plain to see that brands and marketers need to rethink their content strategies.
Huge opportunities for AR and VR
Because of their immersive nature, AR and VR represent a powerful new storytelling medium. It lets brands invite an emotional response from consumers to deepen their positive sentiment.
AR and VR adoption is growing, and this tech is being integrated seamlessly into our lives. This will change how consumers relate to and interact with brands.
Do it all with Unity
Unity is a market leader: Unity is the leading platform for creating content for AR and VR applications. Unity powers 53% of the top 1,000 mobile games on the Apple App Store and Google Play. And the reach of our ad scale is vast.
Unity gives creators the tools to bring their vision to life and to Unity’s ads offering as the foundation of how to reach and captivate your audience.
Leading brands and agencies are paving the way
Check out the webinar for a deeper look at some cutting-edge experiences that were made with Unity, including PHAROS AR created by Childish Gambino and Media Monks. The webinar also included an in-editor technical demo, showcasing how exactly key Unity features can be used to create one-of-a-kind innovative experiences.
Key takeaways and what’s next
Choosing to incorporate AR and VR into your marketing isn’t an all-or-nothing proposition. Rather, you should think of VR and AR as a complement to your marketing – a new and exciting way to bring your audience into your story.
When you’re considering incorporating AR and VR into your marketing, it’s important to be aware of the multiple formats that will help elevate your brand and reach your KPIs.
If you’re attending Cannes Lions, June 17-21, and would like to continue the conversation, we’d love to connect with you. Feel free to schedule a meeting with our team.
In the meantime, be sure to watch the on-demand webinar, so you can learn more about how Unity’s real-time platform is revolutionizing marketing campaigns. And share your feedback in the comments – we’re eager to make our product even more relevant for your business.
Check out the Brands and Creative Agencies solutions page for more information.