投稿者: Oscar Clark

Analytics & The Player Lifecycle

5月 3, 201611

Using data to improve your game’s retention and revenue The innovations which have elevated the games industry over the last year haven’t j... さらに読む

Games Made For Sharing: Social Game Design

9月 1, 20156

It’s a truism that even in the era of instantly accessible content, nothing quite rivals the power of word of mouth. Social media can help u... さらに読む

Design-Driven In App Purchases: Creating Sustainable Monetization

6月 23, 201511

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A Designer’s Guide To Using Video Ads

4月 15, 20157

Opting For Video Ads: Making a great game is just the start as they say.  Understanding the best way for your game to make revenue is vit... さらに読む

Let’s Play Together: Building Games Communities

12月 29, 201412

Sharing Is Like Alchemy One of the biggest pleasures of my career has been the chance to be part of the passionate dedicated fan communit... さらに読む

The Players Journey

10月 13, 20149

We all want to be heroes (or villains). To be the leading character in our own stories is an important aspect of playing the games we love, ... さらに読む

Are We Spellbound By Games – Asking Questions About Habit Forming Design

8月 13, 20149

The Greatest Magic Trick Once upon a time we all thought how charming it was when games had that elusive 'addictive' quality which deligh... さらに読む

Magical moments: What the Everyplay acquisition means for developers

7月 14, 201418

As a veteran of online, mobile and console games services I've become used to the idea of change; mostly from sitting on the sometimes uncom... さらに読む