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Union developers receive extra visibility on the Sony Ericsson Xperia™ PLAY

, 2월 16, 2011

Greetings Unity developers!

I’m thrilled to join the Unity team as the new Developer Relations Director focused on our Union business unit. My enviable job is to work with our great developers to find and deliver games to emerging and existing markets through the technical, business and marketing services of Union.

In case you missed the big news this week, Sony Ericsson has announced an amazing gaming-centric Android phone called Xperia PLAY. Unity played a key role in their announcement, and you’ll hear more technical details around this partnership at the upcoming Game Developer Conference. As a brief overview, Unity worked with Sony Ericsson to expose their unique PlayStation style gaming controls through Unity’s Android support. Unity developers interested in learning more about our support for the Xperia PLAY in Unity can contact us at You can also read more about our partnership at the Sony Ericsson’s Developer Blog.

Three of our hard working developers jumped at the chance to update their games with these controls and were previewed at the launch event. Our hearty thanks to Angry Mob Games, Luma Arcade and Art In Games for their quick and impressive efforts.

AirAttack HD by Art In Games

Union plays a unique role in this Sony Ericsson announcement. While all Android games built with Unity will work well with the Xperia PLAY, Sony Ericsson wants to see enhanced and differentiated games. Our developers participating in Union are the perfect targets, as they want their content to be best suited for new devices and platforms. Through the business and marketing strength of Union, we’re able to offer Sony Ericsson a steady stream of optimized games. These Union games will be highlighted to Xperia PLAY owners. And as we all know, titles which get visibility are much more likely to reach game players. It’s a true win-win for Union developers and Sony Ericsson.

The Union team will be attending the upcoming Game Developer Conference in San Francisco, Feb 28 – Mar 4, 2011. Please send us a meeting request at, or just stop by our tradeshow booth for a chat. And as always, drop us an email if you want to learn more and get involved with Union. We have many more exciting opportunities coming.

I look forward to seeing what you create with Unity!

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  1. I love this, the entire concept is brilliant!

  2. Android is really starting to be interesting. We have been thinking about focusing our efforts on this platform only for a while, instead of trying to develop the iPhone version in parallel. This announcement finally made us do the switch.