Games by the Numbers (2016 Q2): BRIC Countries Dominate Global Mobile Game Installs
The Q2 2016 edition of the “Games by the Numbers” report is now available! This quarterly report reveals global game install trends across different platforms, devices and regions.
Key highlights from this report include:
- The BRIC countries, Brazil, Russia, India and China, accounted for four of the top five global game install leaders with 41% of the total and 42% of Android. Four of the top five Android mobile device manufacturers for BRIC countries are from China.
- Android achieved near total dominance in Indonesia, with 96% of total game installs, surpassing the Republic of Korea and Brazil (Q1 2016 leaders, each with 92%).
- Marshmallow (6.0 or later), released in October 2015, gained significant traction over the last quarter, jumping over 4.5X to 7.5% of installs globally, likely a result of all the major device manufacturers kicking off rollouts of Marshmallow on their devices.
- iOS showed more consolidation with 78% (vs 72% in Q1) of installs occurring on devices running iOS 9.0 (released September 2015) or later.
This marks the third data report developed in conjunction with the Unity Analytics team and is based on the anonymized data of the 238K Made with Unity games which generated 4.4B installs from 1.7B unique devices in Q2 2016. To see all the insights and trends, download the full report:
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