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Unity MARS에서 제공되는 전문 툴과 간소화된 워크플로로 반응형 위치 인식 AR(증강 현실) 경험을 제작할 수 있습니다.

 

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Unity MARS는 세계 최초로 크리에이터의 워크플로에 실제 환경과 센서 데이터를 더한 저작(authoring) 솔루션입니다. 실제 공간의 맥락을 인식하고 반응하는 혼합 현실과 증강 현실 경험을 빠르게 개발할 수 있으며, 이렇게 만든 경험은 장소에 구애받지 않고 동작하며 모든 종류의 데이터와 연동됩니다.

Unity MARS는 변수 정의와 시나리오 테스트를 거쳐, 실제 공간과 지능적으로 상호 작용하는 AR 경험 출시로 이어지는 AR 개발의 모든 사이클에서 흔히 경험하는 어려운 부분을 해결하기 위해 고안되었습니다.

1. ‘끝없는 변수문제 해결

AR 앱은 실제 환경 조건에서 사용하기 위해 개발되나, 사용자가 앱을 사용할 때 발생할 수 있는 모든 변수를 정의하지 않는 한 실제로 사용하면서 어려움을 겪는 경우가 많습니다. 사용자의 환경에 어떤 물리적 오브젝트가 있고, 어디에 위치할지, 사용자가 휴대폰을 어떻게 들고 있을지, 앉은 상태에서 앱을 사용할지, 선 채로 사용하지는 않을지 등 예측하기 어려운 점이 많습니다.

게다가 앱을 사용할 정확한 현장을 안다고 가정해도 공간 배치가 달라질 수 있으며, 다양한 인적 요소도 항상 염두에 두어야 합니다. Unity MARS가 독보적인 AR 저작 툴인 이유는 이러한 변수를 모두 상정할 수 있으며, 시각화된 워크플로를 제공해 코드 작성은 적게 하면서 프로토타이핑 단계를 빠르게 진행할 수 있기 때문입니다.

프록시 기반 워크플로

실제 공간의 오브젝트를 나타내는 프록시를 활용해 앱 개발을 시작합니다. 프레임워크를 배치하고 프록시에 조건과 동작을 설정해 앱이 어떻게 반응할지 조정할 수 있습니다.

퍼지 저작

정확한 값을 코드로 작성하는 대신 시각적 지원을 통한 ‘퍼지 저작(fuzzy authoring)’을 활용해 실제 공간 오브젝트의 최소 치수와 최대 치수를 정의할 수 있습니다.

WYSIWYG 방식 저작

시뮬레이션 뷰에서 앱이 실제 공간에서 어떻게 동작할지 시각화할 수 있습니다. 코드를 작성하는 대신 콘텐츠를 직접 뷰에 드래그하면 Unity MARS에서 적절한 프록시와 조건을 만들어 줍니다.

커스터마이즈 가능한 구성 요소

 

프로젝트의 시작을 돕기 위한 스타터 템플릿이 마련되어 있습니다. 스타터 템플릿에는 유니티의 실내/실외 환경 템플릿과 연동되는 교육용 튜토리얼을 포함한 유명 AR 활용 사례가 다수 포함되어 있으며, 곧 다른 콘텐츠도 추가될 예정입니다.

2. 앱 테스트 소요 시간 대폭 단축

AR 앱을 제작해 본 사람이라면 다양한 기기에서 수많은 장소를 테스트하는 것이 얼마나 어려운지 잘 알 것입니다. 행사장과 같은 특정한 장소를 미리 생각해 두더라도, 인파와 날씨 등의 변수를 사전에 모두 테스트하기는 어렵습니다. 다시 말해, AR 앱 개발 시 발생할 수 있는 모든 조건을 테스트하는 것은 불가능합니다. 시공간의 법칙을 거스를 방법은 찾지 못했으나, 차선책으로 AR 경험을 Unity MARS 내에서 완전히 테스트할 수 있는 기능을 구현했습니다.

저작 환경에서 전체 테스트

 

시뮬레이션 뷰에는 데이터를 시뮬레이트하는 환경 템플릿이 제공되므로, 다양한 실내/실외 공간에서 AR 경험을 테스트할 수 있습니다. 따라서 실제 공간의 데이터를 보유하거나 앱을 사용할 장소에서 직접 테스트할 필요가 없습니다. 자체 시뮬레이션 환경을 모델링하거나, 사진 측량 스캔 데이터를 사용할 수도 있습니다.

3. 디지털 콘텐츠의 실제 반응을 신뢰할 있는 방식으로 구현

Unity MARS 저작 환경에서 AR 경험의 제작과 테스트를 마친 다음에는 최종 사용자가 상호 작용을 시도하면 언제 어디서나 지능적으로 반응하도록 확인해야 합니다. Unity MARS의 런타임 로직은 실제 공간에 반응하며 적응하므로 AR 경험의 반응이 보증되며, 이는 실제 오브젝트가 어디에 위치하는지 앱에서 이해해야 하는 교육이나 원격 안내 앱에서 매우 중요한 특징입니다.

실제 공간에 지능적으로 반응

표면이나 이미지, 인체 추적(출시 예정) 등 모든 유형의 실제 공간 데이터를 앱에서 사용할 수 있습니다. 앱은 상시 작동하는 쿼리 시스템을 기반으로 사용자 주변 환경의 맥락을 인식하고 이에 따라 동작합니다.

Unity MARS로 AR 앱 개발을 어렵게 만드는 여러 문제가 해결되었으며, 이제 사용자들이 AR 경험에서 기대하는 ‘실제 공간에 있는 것처럼 반응하는 디지털 콘텐츠’를 실현할 수 있습니다.

Unity MARS 얼리 어답터 사례 소개

Unity MARS 개발 당시 유니티는 이 신기술을 꼭 접해보려는 여러 획기적인 스튜디오와 접촉했습니다. 그중 하나인 Sugar Creative는 영국에 소재한 스튜디오로, 최첨단 AR/VR 경험으로 정평이 나 있습니다.

Sugar Creative는 Dr. Seuss Enterprises와의 협력으로 Unity MARS를 사용해 수스 박사 캐릭터를 AR로 구현해 어린이들의 독서를 돕는 Dr. Seuss’s ABC AR이라는 앱을 개발했습니다. Sugar Creative의 리드 크리에이티브 겸 스튜디오 매니저 윌 험프리는 “Unity MARS는 새로운 지평을 열어준 툴킷으로, 몰입감 높은 경험을 매우 역동적으로 구현할 수 있어 몰입형 콘텐츠의 잠재성에 일대 변혁을 일으켰습니다. 바꿔 말하자면, Unity MARS가 AR에 지능을 더했다고 할 수 있겠지요”라고 밝혔습니다.

Unity MARS의 초기 버전을 이용한 다른 개발자들은 자동차 쇼룸의 세일즈와 마케팅 경험, 공장 근로자를 위한 교육용 애플리케이션 등 다양한 AR 애플리케이션을 개발했습니다. 활용한 방식은 서로 다르지만, 다들 차세대 AR 콘텐츠는 창작의 자유와 유연성을 더한 Unity MARS가 이끈다고 입을 모았습니다.

반응형 AR경험 개발 시작하기

위와 같은 기능과 장점에 더해, Unity MARS는 어기 어워드(Auggie award)를 수상한 AR 파운데이션 프레임워크를 활용해 Unity에서 빌드한 경험을 여러 모바일/웨어러블 AR 기기로 배포할 수 있습니다. 이 저작 워크플로는 AR 경험을 만드는 방식을 근본적으로 변화시킬 뿐 아니라 전달하는 경험의 품질도 크게 향상시킵니다.

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Unity MARS 추가 정보

Unity MARS 페이지에서 더 자세한 정보를 찾아볼 수 있습니다. 앞으로 진행될 웨비나에 미리 등록해 두세요. (아래 시간은 태평양 시간(PT) 기준입니다.)

Unity MARS 시작하기: 6월 17일 오전 10:00

Unity MARS 개발팀 AMA 세션: 7월 2일 오전 9:00

42 replies on “최초의 지능형 AR 솔루션, Unity MARS”

I guess I understand why people are upset about this being released as a paid addon because that hasn’t been very clear in the mainstream presentations for it. However, I’m glad my pro license isn’t more expensive to pay for this tool if I’m not going to be using it. If I do end up working on an AR project, the price is something to take into account.

It does concern me if this is the direction the whole engine ends up going but MARS seems like a massive set of tools for a specific subset of developers.

If it was an additional cost for a suite of tools that nearly all unity developers would use, that would be really worrying.

Hi guys. First of all, I am not a Unity employee, so don’t consider my opinion biased. I see why most of the people here are disappointed.
But let’s take a look at the other side. I am part of the dev team working on the AR game, and we’ll probably try out this new MARS feature in one of the sprints. And if we see that it really saves more dev hours/costs than 600 USD per year, why not use it? Consider it the same as the Asset Store package. Sometimes you can buy a piece of code per 20 bucks or you can spend 500 dollars writing it from scratch. The same here, if it a worthy investment, why not save extra money and dev time?
On the other hand, I remember how Unity was acquiring ProBuilder, PolyBrush, Grids, and other Assets to make it free for everyone. So it’s a kind of balancing between giving everything for free or selling stuff. But I am more than convinced, that if Unity will see that MARS is selling badly or doesn’t meet expectations of the devs, they will make wise decisions either improving it even more or reduce the price or something.

P. S. Lot’s of people just getting crazy from that UE5 demo they showed. But seriously, they renamed DXR to Lumin, made dynamic ProOptimizer that exists for over 10 years (hi DirectX 10 and tesselation lol), and made the girl wonder around the static photo scanned environment with a flashlight talking about “revolutionary” specular highlights (wtf PBR – 17 years), sound occlusion (Steam Audion / True Audio – 6 years) and few rocks falling from above. And it’s when Unity shows some insane VFX and shader work in the Heretic… It seems like some people really don’t get the difference between marketing and new features.

You have valid points but the issue here is while Unity has been going through this major transition to a better engine many tool have become extremely unstable and user unfriendly.. this is expect but people feel frustrated that a tool that can alleviate some of these pain points will cost them an extra $600 a year.

Agreed, I work with VR/AR, and this is the same case of Unity Reflect. It’s a very niche solution, directed for few companies and business to save development time and speed up production.

MARS can become free for all IF the marketing grows and Unity feels the need to establish as a competitive AR content production platform (pressed by big competitors like Adobe, Autodesk, Google, Apple, etc).

PS: About UE5 demo, that’s exactly my thoughts! I was very disappointed, felt like going back 5 years in time.

Alrighty then … I won’t be using MARS. Too bad since I’ve been excited about the development.

Charging for this feature seems completely bunkers, for the reasons already mentioned by others. Notably, 1) AR is an experimental field that hosts a vast amount of indie projects that rarely make anyone rich, 2) Unreal, and 3) AR Foundation has been underdeveloped for a while (crucially, AR Remoting) making it painful to watch resources being poured into a feature for the few.

I see the move of charging for MARS as another sign of an increasing money hungriness at Unity, perhaps out of greed (expensive leaders and board members), or perhaps as a consequence of the immense expansion the company has made in recent years, requiring a huge turnover to just keep them afloat.

Whatever the reason for the pricing strategy, if it continues at this rate, I will have to start looking for alternatives. I am a paying Plus user using Unity for cultural productions. The pricing of a Plus license is already at its pain limit, having an array of other licenses to pay as well.

Hugely disappointed. Not in the feature (that stuff rocks Timoni & team), but in the abandonment of the idea of “democratizing” the engine.

Agree with everyone else regarding the pricing and Unity’s general direction. What happened to democratising things? This is a game engine so desperate for money that it debases itself by advertising its ability to create “gambling” apps so that – according to an official Unity brochure – developers can help users “spend big money” (yes, that’s a quote).

It’s not the CEO’s fault though… the blame lies squarely on the board members…. because the year is 2020 and the board doesn’t have a problem with having a CEO accused of multiple counts of sexual harassment. It’s easier to turn a blind eye when big money is involved. Good luck with the IPO.

PS – I’ve yet to receive a response about my request to cancel my subscription.

This is very disappointing, and unfortunately the last nail in the coffin for our company. We’ll be moving over to Unreal for all new projects, and cancelling our plans with Unity as soon as possible.

Your paywalls make no sense in 2020. I mean, you even put dark mode behind a paywall, which is just sad.

Well.. it looks like Unity got more and more greedy over the last years, much like Apple. Less power for more money.
All that’s left to say after 15 years of Unity: Good-Bye greedy Unity, Hello free Unreal Engine 5!
*sigh*

It is a sad moment. Your way of milking ppl for money is just sad. Besides the fact that half of dev time you spend on hunting unity bugs, you never know if a feature will work as advertised. Unity is developing something buggy, throws is to the public so that we can debug it for you and then it charges for it. I’m afraid of promising something to my clients because you never know if it works properly. Unity has became a joke. You need to spend so much money on assets to get a somehow working engine and on top of that so many pay walls. Unity has been transformed into a broken engine that wants more and more money for no real gain. Your features are always broken, always full of bugs and more expensive by the day. You are like the Microsoft of the 90’s. Is there a wonder that most users are switching to other engines?

Stopping all pro licenses now. I don’t want to pay for a piece of software that never gets bug fixes only get bunch of nonsensical features I don’t need. bye bye yall

Same sentiments as the rest of the comments….it should be part of unity pro, or added into the pricing model, free until earning reached or tied in to a commercial use contract…..For a small team its not worth it, its cheaper to outsource this dev to places like Jakarta.

But is AR Foundation still being developed? Unfortunately, that also had a few bugs and was not yet perfect.

In a known environment, like a museum, is there a way to place an anchor to place a model instead of depending on image or object recognition? The anchor’s position would be saved through google cloud anchor.

Hi Minh, we are working on persistent anchor support with partners, but that functionality has not been released yet. The current method to do this is outside of MARS, directly with the Google Cloud Anchor API in your case.

I dont know if this is that much desirable to spend so much resource on…
Not better focusing on improving let’s say, Navmesh and agents behaviour like local avoidance which is not working at all which disable Unity for RTS development using plug and work features, ppls end up using *pathfinding…
I think this is waay more desirable if not by developers then by end customers which 9/10 times prefer trying out new RTS game than those AR abominations.

The fact it’s difficult to understand what problem(?) MARS actually solves, means it’s a failure already. Not to mention the subscription requirement, a total joke.
Unity had better times when David Helgason was at the helm. This company needs reorganization.

> Unity had better times when David Helgason was at the helm.

Wholeheartedly agree. I could kind of understand David’s decision, and I could kind of understand Nicholas’ decision. But those decisions had an effect on all of us, and it’s not an effect I like.

Unity Technologies should be back in the hands of David, Joe and Nicholas instead of going IPO.

That said, I actually think MARS is kind of an interesting thing and certainly something pointing towards the future. But an extra-subscription? Certainly not. With the direction Unity is going, I’m trying to reduce dependencies instead of adding new ones.

You guys really seem to be desperate for money. Finally having a trouble keeping up? Maybe you should reconsider your pricing model?

This would have been the type of thing that if released for free as part of the main engine (as it really should be), would make unity stand out from the competition for a while again.

lol 600€/year
Unity get’s greedy …
like I’ll said some years ago…
since David is gone… Unity is on free fall to me…
do something better for the people who pay you!
what is about better mobile performance ???
battery drain on Mac & PC with a empty project…
I’m paying user from first day…. when it was Mac OS only… that where better times…
now your focus is on making fast money with windows machines…
and listen to a few AAA DEV’s … because there are famous studios
Unity listen and focus on those instead listen to the people who pay Unity’s bill and all those who working there… it’s sad experience… but all I’ll have written earlier when EA took over has become true…
just wondering when they stop supporting Mac OS X…
I’m very happy that there are other engines now that are same or better … just different…
do my half mobile work since the EA takeover on Unreal editor…
not sooo comfortable if you used to Unity editor…
but now it’s free and free for my work I’ll do…
since Unity want’s more and more money for nothing more than before…
I’ll slowly switch because the day will come…
Unity is too big… too many people “working” or let say are on the bill of unity…
I’ll know what I’m talking about… I’ll know a few dev’s and was also there…. and there….

first those AR editor is too late and too expensive for a niche….
did u fix the performance problems on mobile???
battery drain … optimize the base engine…?
or does it still suck so much cpu and battery power on mobile that a android phone is empty in 2-3 hours?
where should we use it???
still don’t get it… because the Unity engine drains the battery on Mobile more than other engines I’ve tested…
do you self a flavor and do a test….
make a emthy project and export to iOS and Android…. -> see how much it cost… also on Mac/PC
now do same with Unreal editor and export…. compare … surprise !

Seriously Unity?
Making another payed subscription over the Pro subscriptions??
REALLY???
You guys have lost your mind.

Same question… Is it possible to use MARS or the AR Foundation on HTML WEB based apps? .. Unity can take the HTML market now that Unreal is leaving it.. charging so much is not good.. but is better than leaving it.. But is it possible to do a WEB based AR SLAM tracking with unity?

Hey folks, I answered questions around pricing on the forums and so will be repeating myself a bit here. First, thank you for commenting, and thank you for caring about MARS.

We have mentioned that we’ll be charging for MARS in talks and meetings with users, but based on your comments, we haven’t covered our audiences and made the message as clear as we should have. I personally apologize for that.

MARS is categorized in the same tier as Reflect—high end, professional-grade workflows and systems that solve a huge pain point for AR devs. You can still use Unity to make great AR for free without MARS, but we noticed there was often a huge difference between what people wanted to build (flexible layout systems, for example, or automatic layout) vs what they could actually build with the time & budget they had.

I understand that $600 can be onerous for some budgets, but for most of the folks we talked to who were making projects where MARS would slice entire months off the dev cycle, it was worth the price.

In any case, you have a 45 day free trial to see if MARS is really worth the cost. If it turns out it isn’t that valuable to you and your project, but you have other AR-related workflows or systems that are more important, please let us know—our roadmap is largely dictated by you, the users.

I think the biggest issue here is the competition. Epic keeps releasing free tools, while Unity is putting everything behind different paywalls. It’s hard to compete with free, but the way it is going Unity is becoming rather expensive with the path Unreal Engine is going. I think people would have been less upset if you made new paid products part of the Pro subscription.

Unity was making great strides to match Unreal Engine, but I think Epic is going to make it real hard for people to choose or keep choosing Unity. Just look at how easily a lot of people left customers behind and went to the EGS over Steam despite having promised a Steam key in their Kickstarter. I think Unity should be a good alternative to Unreal Engine, not the more expensive one.

Hi Timoni

Your point is certainly a fair one.

But there is one crucial thing you should be taking in mind – mixed reality is still at its early stages and the user base and developer base is still low.

I am a massive believer/supporter of this technology and was lucky enough to work with 3 different AR glasses at R&D phase building a Unity based AR SDK. We had thoughts of developing something like MARS back then (before work on MARS was published) as it was extremely apparent such a tool is a must for high quality mixed reality experiences.

I am sorry to say I think not giving this tool with some kind of unlimited time free option will severely hinder the process of AR getting into main stream – developers need to try it out and have an unlimited time to do so. The mixed world is still being built.
What is surprising for me is I actually adore Unity for doing what no game engine has done before Unity – giving developers the freedom to create games and experience no matter their level and their funds.

I would hope you are still giving this a thought. I think you will actually earn (much) more money in the medium to long term if you change the current plan – please recall what made Unity what it is today.

Thanks for listening and cheers

I feel very disheartening, even though im not a AR developer and Im a paid subscriber making no money from my projects.

Its the philosophy shift we seen in Unity the past 5 years, it no longer feels like an engine to democratize game development. It was the cornerstone that set Unity apart and crated the indie market. This goes beyond MARS for me, it about saving our engine. I say our engine because we the community have played a huge part in the development , just look at the beta forums and see how much personal time people are poring into the engine to improve it.

Unity PLEASE SAVE OUR ENGINE

Hi Timoni, is it possible to create with Unity an HTML AR application capable of working in iOS and Android? AR Foundation accepts both,, but I am not sure if its possible to develop a Web application with that.. I found only the 8th wall solution for AR tracking via Web…

what a meme, $600/seat/year (excl. tax) for a feature that should be part of the engine / part of AR Foundation – all of this while the competition isn’t sleeping.

I’m genuinely disappointed in Unity, because at a Unite Event last year I was told that we’d get tools for the editor to better test/prepare AR Foundation content and now we have to pay another $50/month for the privilege. This feels like a bait-and-switch.

Hey Raiden, I’m sorry you’re disappointed. To be clear, MARS uses AR Foundation, but ARF belongs to the XR Platforms team. MARS has a host of features—sim view, proxies, conditions, compare, companion apps—that should vastly shorten your iteration time. Even if you don’t want to pay, I encourage you to take advantage of the free trial and see if it helps you out or sparks new ideas.

disappointed is an understatement – I feel nickel-and-dimed and moves like this are actively pushing a lot of people into looking for alternatives (your competitors, who are making huge steps and quite literally free)

this feels like it should just be part of Plus/Pro to make it actually Plus/Pro (instead of just the dark color scheme/shaders/option to remove the logo).

This fragmentation of the “package” feels like EA that has discovered Microtransactions, DLC and Season Passes – which I guess is fitting with John Riccitiello as your CEO.

“You can try Unity MARS for free for 45 days” I was under the impression that MARS was an engine feature like HDRP or URP. How much will it cost on top of my pro subscription

Im a bit shocked by this, as a subscriber I supported the price increase happily but this feels like a engine feature, is our future pay per seat per package

Hey Sam, apologies we weren’t more clear about this. MARS includes many features, not just one additional feature, and will be continually built out as an authoring suite.

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