Majid Khosravi had been a gamer his whole adult life. Developing software was just something he did for a living. That is, until he began to develop games in his own free time back in 2012. With a strong belief in himself and what he could create, Khosravi used Unity Pro right from the start to create the kind of match 3 game that he himself loved to play.
Khosravi used the Unity engine to create an engaging, addictive match 3 puzzle game. But a great game wasn’t enough on it’s own. He knew that, in theory, a game that would both stand out in a crowded marketplace ‒ and could turn a profit ‒ would require a number of different solutions. But Khosravi discovered that, instead of patching together analytics, ads and other solutions, he could use the tools already built into the Unity engine.
20k downloads per day; 15% lift in ARPDAU
Khosravi used Unity’s built-in Ads, Analytics, and IAP functionality to make sure his two games, Jewel Mash & Fruit Bump, both engaging and profitable. He applied behavioral insights from analytics to get the right difficulty level, and combined rewarded video ads with IAP functionality to generate revenue while still ensuring a positive player experience.
His efforts have resulted in 20,000 downloads per day, a 15% increase in Average Revenue Per Daily Active User (ARPDAU), and a thriving game studio with seven full-time employees who love their work.
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To learn how Khosravi went from game hobbyist to thriving game studio, read the full case study.