Автор публикаций Oscar Clark

Analytics & The Player Lifecycle

3 мая, 201611

Using data to improve your game’s retention and revenue The innovations which have elevated the games industry over the last year haven’t j... Подробнее

Games Made For Sharing: Social Game Design

1 сентября, 20156

It’s a truism that even in the era of instantly accessible content, nothing quite rivals the power of word of mouth. Social media can help u... Подробнее

Design-Driven In App Purchases: Creating Sustainable Monetization

23 июня, 201511


A Designer’s Guide To Using Video Ads

15 апреля, 20157

Opting For Video Ads: Making a great game is just the start as they say.  Understanding the best way for your game to make revenue is vit... Подробнее

Let’s Play Together: Building Games Communities

29 декабря, 201412

Sharing Is Like Alchemy One of the biggest pleasures of my career has been the chance to be part of the passionate dedicated fan communit... Подробнее

The Players Journey

13 октября, 20149

We all want to be heroes (or villains). To be the leading character in our own stories is an important aspect of playing the games we love, ... Подробнее

Are We Spellbound By Games — Asking Questions About Habit Forming Design

13 августа, 20149

The Greatest Magic Trick Once upon a time we all thought how charming it was when games had that elusive 'addictive' quality which deligh... Подробнее

Magical moments: What the Everyplay acquisition means for developers

14 июля, 201418

As a veteran of online, mobile and console games services I've become used to the idea of change; mostly from sitting on the sometimes uncom... Подробнее