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Introducing the Game Growth program

13 октября, 202033

Game Growth Program is an accelerator program for free-to-play indie games on mobile. By partnering with Unity, select indie developers get access to awesome tools plus a dedicated team of game operations experts. Unity covers the costs of acquiring new players and optimizing you... Подробнее

Game Growth Program is an accelerator program for free-to-play indie games on mobile. By partnering with Unity, select indie developers get access to awesome tools plus a dedicated team of game operations experts. Unity covers the costs of acquiring new players and optimizing you... Подробнее

Extending new monetization controls and insights to publishers

24 августа, 20209

We’re evolving our features to give game publishers more control over the revenue they generate. Effective monetization strikes a delicate balance of strategic plannin... Подробнее

A better way to track events in your game

3 июля, 20208

Widespread best practices for analytics don’t necessarily apply to gaming. Set your live games up for success with effective event tracking. In order to make the most ... Подробнее

Player-first engagement: Learnings from deltaDNA

15 мая, 2020

To establish and maintain player engagement, you need to operate on both the macro and the micro levels: adhere to best practices game-wide and tailor messages on a playe... Подробнее

6 Key takeaways from the Mobile Game Monetization Report

3 марта, 20206

To help you grow your game, we wanted to analyze our internal data to find trends and insights that can guide you when including ads in your... Подробнее

Understanding Lifetime Value and using it to grow your game

13 января, 202010

The secret to creating a successful mobile games business is to have players that come back to your game day after day. The way to do that i... Подробнее

7 steps to grow your game with paid user acquisition

8 января, 20203

After countless hours of development and iteration, you finally launched your mobile game in various app stores. But this is just the beginn... Подробнее

Elevating inventory quality: app-ads.txt and Open Measurement

6 сентября, 20198

As programmatic continues to evolve into the dominant method of buying digital ads, the landscape has grown to be more complex with a seemin... Подробнее

Creative professionals are struggling to implement augmented reality

18 июня, 201914

Unity is closing the gap by making AR easy to integrate with web and app experiences, and by eliminating technical and cost barriers. Eac... Подробнее

Add features powered by Unity to native mobile apps

17 июня, 201932

Unity 2019.3 will add support for using Unity as a library controlled by native Android/Java and iOS/Objective C apps so you can easily inse... Подробнее

Unity ranks top of the charts in the Singular 2019 ROI Index

27 февраля, 20198

The Singular 2019 ROI Index is in, and Unity ranks as a top-performing ad network for mobile marketers on iOS and Android globally. Let’s ta... Подробнее

Building large scale cloud infrastructure using shared components

6 февраля, 20194

As Unity Ads engineering team, we got invited to the DEVOPS 2018 conference in Helsinki in December 2018, to present how we have approached ... Подробнее

New year, new Ad formats

24 января, 20193

In October, we released our most comprehensive monetization solution to date, Monetization SDK 3.0. It’s the first SDK we’ve released that g... Подробнее