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Tag archives: ar

Designing for mixed reality: Learnings from the MARS HMD companion app

+2 February 14, 2020Reply

The spatial design team, part of the authoring tools group in Unity Labs, is currently working on a head-mounted display (HMD) companion app... Read more

Unity XR platform updates

+1 January 24, 202052

Amidst a period of innovation for XR, we want to ensure Unity remains the best development platform for creators and our ecosystem partners.... Read more

Mixed and Augmented Reality Studio (MARS): Designing a framework for simplified, flexible AR authoring

January 3, 20203

We set out to build workflows that give creators the ability to make AR applications that work the way we want them to: context-aware, flexi... Read more

How Tactic used augmented reality to bring Coca-Cola to life for the holidays

December 19, 20191

Tactic is using Unity to pioneer a new category of brand marketing: AR-enhanced product packaging. Pointing your phone’s camera at a package... Read more

XR Interaction Toolkit Preview Package is here

+1 December 17, 201919

The XR Interaction Toolkit enables you to add interactivity to your AR & VR experiences, across our supported platforms, without having ... Read more

How immersive experiences inspire empathy and real-world behavior change

November 22, 20191

Fly into an exclusive game that combines ornithology, AR Foundation, and a fair amount of feathers. Krikey is a location-based augmented rea... Read more

Labs Spotlight: Project MARS

October 2, 20199

Project MARS, Mixed and Augmented Reality Studio, is a new Unity toolset specifically designed to help our creators make better spatial expe... Read more

Connecting design and construction with Unity Reflect

September 25, 20195

Check out the first project leveraging Unity’s new architecture, engineering, and construction (AEC) product, Unity Reflect. Designed by awa... Read more

AEC

Bringing immersive storytelling to brands at NewFronts West 2019

September 19, 20192

Storytelling transports us to new worlds. Remember when you were five years old and you could imagine the stories you heard coming to life? ... Read more

Showcasing the world’s first photorealistic mixed reality demo by Varjo and Volvo

September 9, 20191

Get a behind-the-scenes look at an ambitious automotive project made with Unity from Varjo, the maker of industrial VR/XR headsets known for... Read more

Augmented reality: How the world will be painted with data

July 29, 2019

In the recently published book, Convergence: How The World Will Be Painted With Data, author and Forbes columnist Charlie Fink shares how au... Read more

Cannes Lions 2019: Celebrating creativity, innovation & storytelling

+1 July 9, 2019

This year at the Cannes Lions International Festival of Creativity, Unity showed up as the leading real-time 3D creation platform with the t... Read more

Creating real-time 3D experiences is simpler than you think

June 24, 20193

The range of impressive projects developed with real-time 3D technology can make the creation process seem daunting, but no one should be in... Read more

AEC