Automotive advantage: Vuforia Model Targets
There are seemingly limitless ways Augmented Reality can bring value to a variety of different industries. From interactive maintenance instructions to engaging sales and marketing campaigns, AR brings innovation to it all. We are excited to share how Visionaries 777, a design and engineering AR/VR agency, used Unity and Vuforia Engine to deliver a compelling AR auto experience. Using digital designs overlaid on physical cars, app users can now uniquely customize their Lykan Hypersport before purchase. This post will discuss how they built their experiences and why it was a hit.
Vuforia Engine makes placing AR content in an environment easy and versatile with its wide range of target options – with their newest release enhancing the popular Model Target feature. Model Targets, unlike image targets and QR-Codes, enable developers to place an AR experience on a physical object by using a 3D CAD model.
Visionaries 777 put Vuforia Model Targets and Unity to the test with W Motors Lykan Hypersport. Using Unity and Vuforia Engine Model Targets, they created an application to change the outer colors and details of the vehicle. This application was used at car shows around the world to allow people to customize the Lykan with their choice of colors and decals.
The ability to constantly and accurately track the car allows seamless visual effects to be created. The app offers a scenario in which the viewer’s imagination comes to life when creating their dream vehicle. The physical car is flawlessly layered with the new digitized car paint, reflecting the physical environment and surrounding light. The app further enables the user to digitally apply vinyl all around the body represented as racing stripes, graphics, and logos.
Get more details by checking out our Unite session to learn how Visionaries 777 used Unity and Vuforia Engine to build their AR experience.
“We started working on AR 8 years ago with traditional fiducial markers, and closely followed the evolution of tracking algorithms. Vuforia Model Targets is a game changer that many developers have been eagerly waiting for quite some time. Vuforia Engine has enabled us to take AR beyond a gimmick and create compelling solutions for the enterprise world.”
Frantz Lasorne, Co-Founder of Visionaries 777 Ltd.
Vuforia Engine 8.0, released this January, expands the possibilities for Model Targets. This newest version provides the option to train Model Targets using deep neural networks (DNNs) for instant, automatic object recognition. Once the Model Target of an object or objects has been trained with multiple viewpoints, the information is used to not only identify what object you have in front of you, but what angle you are viewing it from. The application will then provide a guideline that most closely matches with the user’s angle to snap to the AR experience.
In an automotive setting, a user would need to simply start the application, point the device camera at a car, and Vuforia Engine would recognize the vehicle and provide a guide view matching the angle they’re seeing and then snap to the object. From automobile service instructions to luxury car marketing details, this technology offers new, dynamic ways to use AR.
Unity and Vuforia Engine provide AR solutions that are pushing the boundaries of what’s possible by placing AR overlays on physical models while accounting for lighting and other environmental factors. Plus, by building AR auto applications using the Vuforia Engine and Unity, you can build once and deploy across multiple platforms, letting you reach the widest possible audience in less time.