Search Unity

Новый отчет исследует будущее монетизации мобильных игр

, Апрель 6, 2016

Новый отчет Unity под названием «Внутриигровая реклама без ошибок: монетизируй, вовлекай, удерживай» показывает, что любые предубеждения, которые могут быть относительно видеорекламы с наградой за просмотр, не имеют оснований. На самом деле, согласно этому отчету, видеореклама с наградой за просмотр становится новым форматом монетизации.

Отчет, который вы можете загрузить здесь, включает данные, полученные в ходе проведенных в ноябре 2015 г. опросов 1400 мобильных разработчиков и 650 игроков. Эти опросы показали, что видеореклама с наградой за просмотр имеет огромный потенциал как средство монетизации игр. Она также не имеет негативного влияния на IAP или время, которое пользователи проводят в игре, как вы можете подумать. Ниже представлены некоторые выводы, сделанные в этом отчете.

Видеореклама с наградой за просмотр помогает заработать на хлеб

Что касается монетизации, похоже на то, что видеореклама с наградой за просмотр сегодня является самым мощным генератором доходам. По крайней мере, об этом говорят разработчики, которые приняли участие в исследовании. Более половины их них сказали, что видеореклама с наградой за просмотр обеспечивает им самый высокий показатель дохода на пользователя по сравнению с другими видами видами внутриигровой рекламы.

Более того, игроки, которые также были опрошены в ходе исследования, отметили, что они предпочитают рекламу с наградой за просмотр другим видам оплаты. Почти две трети из них подчеркнули, что они всегда или иногда выбирают просмотр видеорекламы, чтобы получить награду.

Секретный рецепт, который нравится игрокам

Тот факт, что, согласно исследованию, почти 80% игроков готовы посмотреть видеорекламу, чтобы получить награду, не удивляется студию Futureplay, которая создает Made with Unity проекты и является созданием хита Farm Away!. Со-основатель и CEO студии Джейми Лаес (Jami Laes) сказал: «Секрет нашего успеха в том, что мы фокусируемся на создании видов монетизации, которые дают позитивные результаты. Мы даем нашим игрокам выбор, смотреть рекламу или нет, тем самым повышая их вовлечение”. Мика Рахко (Mika Rahko), со-основатель и глава разработки, продолжает: «Весьма интересно, что мы видим в среднем 22 просмотра рекламы с наградой за просмотр на установленный экземпляр игры. И такое вовлечение дает нам доход выше крыши – в среднем $0,15 на игрока в день на американском рынке».

Вы их получили, но как их удержать?

Видеореклама с наградой за просмотр оказывает положительное влияние на доход не только в краткосрочной перспективе, она также позволяет увеличить показатель удержание игроков (как минимум, он остается на прежнем уровне). Очень небольшой процент разработчиков отметили падение показателя удержания после внедрения видеорекламы с наградой за просмотр.

Узнайте, что работает, а что нет

Данный отчет не только предлагает результаты исследований, но также объясняет полученные результаты и описывает, что работает, а что нет.

Чтобы получить актуальную информацию о том, как сегодня видеореклама с наградой за просмотр может быть полезна вашей студии, игре и игрокам, скачайте бесплатный отчет ««Внутриигровая реклама без ошибок: монетизируй, вовлекай, удерживай».

Скачать отчет

Комментарии закрыты.

  1. If the user is interested they will almost certainly click on the link at the end of the ad. That’s how you determine the true interest of the player.

  2. coursework writing help

    Май 12, 2016 в 8:03 дп

    That post is really amazing regarding this topic, that topic is really awesome and amazing as always. I love your blogs they are awesome, help with term papers for the students who are needy for this.

  3. I value the article. Awesome. Brinius

  4. Free course for limited time:
    Create a VR Space Game Using Google Cardboard SDK and Unity 3D
    Game developers can use Google Cardboard SDK to create a virtual reality space shooting game in Unity
    -> from $20 to $ 0 at -> http://bit.ly/1SPrR2h

  5. Started new cobweb project
    sexy wallpaper hd sexy girls 4 all best android tablet for work update this android phone download games from google play
    http://adult.google.play.lastnews.in/?register.jaylin
    best apps free download for android htc mobile online price mobile application free download games android games download download app world free

  6. My new time
    hex board game useful android applications sexy wall papers 9apps games building android application
    http://pornmarket.replyme.pw/?gain.elle
    free symbian apps c launcher themes download free what is the best music app to download app developers for hire free android racing games download

  7. My published project is super!
    android prices 3d android games android 3d games free download 1 apps market top mmorpgs 2015
    http://pornmarket.replyme.pw/?epoch.madalynn
    adult mobile free music downloading app sexy video 10 best picture app for android for free game

  8. My new work is next!
    htc one latest android phones applications free downloads cele mai bune aplicatii pentru android top mobile apps for android collection lingerie
    http://pornmarket.replyme.pw/?profile.zoie
    android google tasks video dating sites messaging apps for android android apps download apps apk

  9. I switched over to Unity ads a few months ago. Using admob I made 10c to $1 per day. Sense, I have made exactly 0. Nothing. Unity doesn’t pay to play the ads but when they get clicked. Then they play the same 3 ads over and over. These are ads that the player has already seen or downloaded. So no more clicks. Until unity offers a per view fee (like a penny a view), it is a waste.

    1. I’ve had similar results. AdMob seems to be significantly better for some cases, because it rewards you for impressions. Unity Ads gives me literally $0 unless I pass a threshold of click-throughs. So I’m guessing Unity Ads is a great choice if you have thousands of eyeballs, but I don’t.

      When I make my game free for a weekend (getting 10k+ installs, so around 5k DAUs), then I earn around $50 / day. So I think you need to get numbers in that ballpark (and much higher) to even stand a chance.

  10. Best Mobile Classifieds Portal

    Апрель 25, 2016 в 8:42 дп

    Nice articles,its a collection blog posts where we know every thing about digital marketing.These blogs are very helpful to get complete information about Internet marketing or Digital Marketing Thanks For sharing this wonderful post.Thanks for sharing.

  11. Sell Used Mobiles Online

    Апрель 20, 2016 в 11:29 дп

    Well, I am impressed excellent one this and It’s Interesting and useful post to all people, Thanks for this best one article. Sure people will love this best offers and deals at suitable and reasonable prices, get them from this online blog its very fantastic one

  12. Why can’t i download the report and get no reply from your contact adress?

  13. you mean, this is why the game industry sucks.

  14. this is why unity sucks.

    1. you should check your promotions tab in your inbox(if you are using gmail)

      1. Does NOT work here too, could you post a direct link that works somewhere? like dropbox or google drive, thanks.

  15. Filled the form to get the document a few hours ago and still haven’t gotten the download link on my email, same happened to a coworker and he filled the form 8hrs ago.

  16. Hey, that’s fine. If it helps pays the bills and the consumers are happy it’s a win/win right. Only one thing I have not seen reported is the number of times people are getting ripped off. O.k. it’s free stuff for watching a video. Only it isn’t. A promise of a reward that isn’t given doesn’t seem like theft. Yet when I keep up my side of an agreement and they don’t keep theirs, I feel robbed. Trying to get a hold of anyone to solve an issue is a nightmare. Usually a Zendesk help link and as many layers as they can get between you and anyone who’s actually put any effort into the product. Once you finally can reach someone who cares, usually it’s an actual developer or part of the team. They make it right. And they are concerned. I often wonder of those that do finally get through how many more gave up after two or three emails and a phone call. I mean how much are you actually out right? Yet if the people paying for the advertising are getting a bad image, and the people who make and maintain the app or game are paying for their respective services. Now you are stealing from three people. And like I said how many layers do the customers actually get through before they give up? How many developers and advertisers are aware they and their target audience is being robbed in their name. None that I spoke with.

  17. Right monetization strategy is the main business requirement after Unity development of a particular project. Hope that new report will help developers and marketing specialists to understand better their online business performance.

  18. One unsuitable thing in unity terrain settings is restriction of base Map distance (2000).
    we need 5000 or higher for air games !

  19. Not 100% sure about it, but might it be that at the moment, «rewarded» are paid the same price as if the user would actually look at the advertisement?

    Completely watched ads suggest that the user is actual interested in the content of the video, so they are more valuable to the advertiser. However, with rewarded ads (external incentive), this is not true anymore. I sure know that I never really want to see any rewarded ad watched so far. I am only interested in the reward.

    So I predict that the money people are willingly to pay others to show rewarded ads will go down once advertisers realize they are being tricked into thinking that their videos are actually interesting.

    1. But the same happens when the user is playing and an ad appears in the screen (video, full screen image or banner). Is the user interested in that ad? I’m sure he is not, but the ad is there until the user closes it and can continue playing the game normally.

      1. You’ve missed the point.

        The comparison he is making is the ability to determine the interest of the viewer by whether they watch the advertisement in its entirety or not.

        If the user has the option to close the ad and watches all the way through, you can assume they are interested. If they don’t watch all the way through, you can assume they aren’t interested.

        If the user cannot close the ad then the user MUST watch all the way through and there is no feedback to gauge whether the viewer was interested or not.

        1. If the user is interested they will almost certainly click on the link at the end of the ad. That’s how you determine the true interest of the player.

    2. A little lesson in marketing. You watch an advertisement for a biscuit on TV and rushes out to buy it? But if you go in the market looking to buy a cookie and biscuit Econtra advertising and or other unknown with the same price, what do you buy? That’s the benefit of brand exposure.

      And when you’re associating the brand there is a reward that helps even more. Think a TV advertising is a bad impediment for your entertainment, while this is helping you.

      Sorry about my English.

      1. I think you are missing a point on ads. If you are playing a game and you’ve created a certain profile about yourself and based on your likes, even what you search for or visited, you may see a very good ad that might even interrupt your experience or allow you to watch an ad in depth later.

        It happened to me today. I was looking for an alternative to Mac Pro and I visited Boxx a week ago, while watching a youtube video on unrelated sports I saw a very well made add for Boxx Apex1 that caused me to click on it and look over the specs of that computer. I’m a step closer to buying a box.

        biscuits and cookies is the older TV model. I pick cookies because I know and like them. I don’t buy cookies because I saw a cute ad. That’s very a very old school model and meant for brainless consumers (and it probably works).

        1. Relevant advertising does help. If I am diabetic, cookies won’t interest me at all, regardless of how well made the ad is. Indeed, it will only annoy me. On the other hand, how do you handle targeted advertising in a way that doesn’t make the viewer feel like they are being stalked? In your example, you were watching an unrelated sports video when the unrelated ad for something you were looking for popped up. There are many people who would see that as evidence that they were being monitored.

          Perhaps a further refinement of the model would be ads that are relevant to the content at hand. An old model to be sure, but perhaps Saturday morning cartoons would be a good example. Ads were for toys and sweetened breakfast cereals mostly, why? Because the demographic of the programs was children and it was morning. As prime time rolled around, advertisements were more general and random since there wasn’t an easily definable demographic. So a player would be presented with ads that were both relevant to their interests, but also relevant to the game.