Operating a live game is a delicate process, but data can guide you to the right messaging and mechanics to help your players get the most out of the gaming experience. Here are a few tips from our latest e-book. Every game-maker wants to improve their players’ experiences. Howe...

A/B testing takes away the guesswork from the process of improving games. In games, at any one time, countless variables have an impact on each player’s experience. That variability has a knock-on effect and makes optimization a much more complex undertaking than it might seem. ...

Widespread best practices for analytics don’t necessarily apply to gaming. Set your live games up for success with effective event tracking. In order to make the most of your analytics and engagement tools, it’s essential to track the right events and collect the right data.&nbs...

To help you grow your game, we wanted to analyze our internal data to find trends and insights that can guide you when including ads in your game design. Read on to discover the biggest takeaways from 2019 and predictions for what mobile monetization looks like in 2020. “Unity po...

We’re excited to announce that deltaDNA is joining Unity, bringing robust LiveOps tools to keep your players playing! Unity’s team of more than 1,000 engineers work each day to build a best-in-class Editor and performant Engine, so you can create beautiful and fun games.